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Title track of the EP 'Gold', a polished, self-assured era for ITZY.
Title track of the EP 'Born to Be', a confident, high-energy comeback.
A powerful, anthemic pre-release single from the 'Born to Be' project celebrating self-determination.
Yuna's bright synth-pop solo track from the 'Born to Be' project, which she co-wrote.
Yuna's airport and event styling drew widespread attention, establishing her as one of K-pop's rising fashion figures and a fixture at luxury brand events.
Lead single of the EP 'Kill My Doubt', a bright, addictive summer comeback.
Title track of the 'Cheshire' EP, showing a chicer, more mature ITZY.
Title track of the EP 'Checkmate', a playful, sneaker-themed comeback.
Lead single of ITZY's first studio album 'Crazy in Love', a bright, catchy title track.
Title track of the EP 'Guess Who', their fastest MV to 100 million views at the time.
A Western desert-themed comeback from the EP 'Not Shy', expanding ITZY's bold concept.
The lead single of 'IT'z Me' and ITZY's most-viewed MV, 'WANNABE' became a defining anthem of the group's self-empowerment concept.
ITZY's first comeback from the EP 'IT'z Icy', cementing their 'teen crush' rookie run on the way to a Rookie Grand Slam.
ITZY debuted under JYP Entertainment with 'IT'z Different' and lead single 'DALLA DALLA', which set a record for the most-viewed K-pop debut MV in 24 hours.