Hallyu star Bae Yong Joon is putting together a photoshoot with one goal in mind for Earth Day on April 22. Members of his company, BOF Entertainment posed for photos with the message as Kick the Habit (for the Earth!). Fourteen members of BOF relayed the slogan with charming with and style to encourage protecting the environment.
Lee Bo Young's concept was 'naturally creative' to deliver the campaign message in a bold and fun way as she posed in cute and happy jumps.
Lee Ji-Ah's concept was 'let's plant trees for the earth.' To convey her message, she posed in sunglasses under a forest green sunlight.
Hong Soo Hyun struts her S-line and lean figure in a "light" and sexy pose.
Money raised from the photoshoot will be donated to the environmental organization UNEP (U.N. Environmental Project) Korean Committee. Proceeds will also benefit local child welfare facilities by installing LED lamps and by improving water quality and the supply of drinking water throughout Asia.
The celebrities of the BOF company are actor Bae Yong Joon, Park Ye Jin, Lee Bo Young, Bong Tae Gyu, Lee Ji Ah, Kim Jeong Guk, Kim Heung Su, Hong Soo Hyun, Yoo Seol Ah, Yoo Joo Hui, Kang Yo Hwan, Lee Se Na and Ryu Sang Wook. In particular, Park Ye Jin of 'Family Outing' was up all night filming an episode but still arrived early in the morning for the photoshoot at the studio. Park Ye Jin said cheerfully, "We all have to work together for a good cause!"
UNEP Korea hopes that "the actors participating in this pictorial will help to keep the environment-friendly practice by conveying the message to the public's active participation." Bae Yong Jun will be gracing the dual cover of the May issue of Cosmopolitan. In the interview, he comments on his experience on the environmental cause and working with his juniors and colleagues.
With all these celebs involved with Earth Day activities and all those Energy Songs, hopefully they'll generate enough buzz to save the Earth. Or Korea, at least.
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