A few days ago, U-KISS delivered a lovely transformation for their latest single, "0330". Moving from being aggressive and ultra-masculine to something softer and more relatable, the boys experienced an enthusiastic response to their new image.
This romantic look was emphasized through their music video. As the song expresses longing, despair, and restlessness in the wake of a break-up, the music video sought to reflect those same emotions through a conflict haunting member Dongho. He encounters a shy girl when he seeks refuge from the rain, and is inexplicably drawn to her. But he faces unexpected tension and opposition from his groupmates Eli and Kevin.
This second version focused more on the 'dramatic' scenes between Dongho, his girl, and his groupmates. Fans were able to get a better sense of what was going on in the video, although some parts were still left open to interpretation. Our take? It seems like Dongho found himself facing a fork in the road - does he choose love, sweet and shy? Or does it take away from his potential future, since he's distracted and is unable to dedicate himself to his group?
We'll leave you guys to decide! Check out the video below:
We've also included the original video for a comparison:
Tip: Nicole
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