SHINee becomes the new face of cosmetic brand, 'The SAEM Cosmetics'
BY mssylee · December 6, 2014
Hallyu idol group SHINee have become the new faces of cosmetic brand 'The SAEM Cosmetics'. With their friendly image and large international fanbase, SHINee is expected to increase and broaden the brand's consumer outreach.
As the brand's endorsement models, the SHINee members are expected to maintain an image as 'global eco stars.' Promotions for 'The SAEM Cosmetics' will be held in national as well as international stars and through CFs, which will be released on social media outlets.
Last week, SHINee took part in filming for the CF despite their hectic schedules. It was also reported that the boys had just gotten back from their schedule overseas. The official commercial filming will be releasing in 2015 with the release of the new products that the idols will be promoting.
