
The ultimate "Sold Out King" Jungkook not only causes product to sell out, but what's more remarkable is his massive impact to the growth of thebusinesses. Previously, Jungkook had caused South Korea's P&G supplier, KCI's share price to increase by 11% after he made 2 months-worth of Downy sold out in just a day. He made headlines many times for growing small and medium enterprises into huge profitable companies like what happened to modernized hanbok company Zijangsa, and tea company TEAZEN. All these speak volume of Jungkook’s top-tier brand power.
Recently, The Korea Economic Daily Global Edition reported that the majority shareholder of South Korea’s TEAZEN Co. is seeking to sell ownership of the company, attracting multiple potential buyers after Jungkook revealed himself as a regular drinker of its Kombucha product during his live streaming in February.
It is reported that the majority shareholder of South Korea’s fine tea brand Teazen Co. is seeking to sell ownership of the company, attracting multiple potential buyers after BTS member Jungkook revealed himself as a regular drinker of its kombucha during live streaming. pic.twitter.com/oaKpjmXnDm
— Jungkook Times✨ (@JJK_Times) April 29, 2021
Earlier, TEAZEN revealed that their Kombucha product had risen 500% in sales in the first week of March compared to the previous week, after Jungkook drank and introduced the drink on his Vlive. TEAZEN posted on their Instagram about Jungkook's insane impact on their sales and thanked him. They wrote “Just one word from him and a month’s worth of supplies sold out in 3 days. Thank you.”
Korea’s Kombucha brand ‘TEAZEN’ updated 2 posts on their Instagram about the impact Jungkook has brought to their sales. They wrote “Just one word from him and a month’s worth of supplies sold out in 3 days. Thank you.” + pic.twitter.com/PtGf8qVdyl
— Jungkook Times✨ (@JJK_Times) March 4, 2021
In March, TEAZEN recorded 800% increase of its export from the previous month, in which Japan, China and United States saw the largest increase. The news about TEAZEN growth kept making headlines, as Korean media later on reported that TEAZEN’s Kombucha sales had increased by 1800% in China. Orders from China and Japan saw huge increase while the company was expanding its list of countries to which they export, adding Australia, Hong Kong, Singapore and Mongolia.
[K-MEDIA] Sales rose sharply as BTS Jungkook drank Kombucha on his Live. According to TEAZEN, exports of Kombucha also hit a record high with an increase of over 800% compared to the previous month. Japan saw the largest increase, followed by China & the United States. pic.twitter.com/ttbi0BbfGK
— 𝐽𝐽𝐾 📁 (@jeonfolders) March 9, 2021
K media headlined “BTS Jungkook’s impact is such a magnitude... TEAZEN’s Kombucha sales are up by 1800% in China.” This sales surge in China was made just during the first 16 days of March, as compared to the whole of February. Orders from China and Japan saw huge increase pic.twitter.com/isGatS0pAV
— Jungkook Times✨ (@JJK_Times) March 19, 2021
At one point, TEAZEN’s Kombucha became a trending food item on Shopee, as announced by Shopee Singapore. They tweeted, “Tried #JUNGKOOK's Teazen Kombucha Powder yet? This weeks trending food item is Kombucha! 🤩 If not, what are you waiting for?!”
Jungkook’s Kombucha craze also hit hard in South Korea. Back in March, Costco Korea had limit TEAZEN’s Kombucha lemon purchase to 1 packet per membership, due to continuous insane demand.
Tried #JUNGKOOK's Teazen Kombucha Powder yet? This weeks trending food item is Kombucha! 🤩 If not, what are you waiting for?! #ShopeeSGBrandsFest pic.twitter.com/UW1XTmDbCB
— Shopee Singapore (@ShopeeSG) March 21, 2021
Costco Korea now limits Kombucha lemon purchase to 1 packet per membership. Jungkook’s impact✨ (cr. ©97JK_ee) pic.twitter.com/r0OXXbupo2
— Jungkook Times✨ (@JJK_Times) March 21, 2021
Many major Korean newspapers including The Donga Ilbo, Korea Economic Daily, Daily JoongAng and Seoul Economic Daily reported about the Kombucha craze and how Jungkook's massive influence helped small businesses grow.
Major SK newspapers that reported on Jungkook's 'sold out' effect, his impact on SMEs and sales include:
— Jungkook Press (@JungkookPress) March 9, 2021
The Korea Economic Daily
The Dong-A Ilbo
Maeil Business Newspaper
MK BUSINESS
Money Today
MoneyS
Star Financial News
Daily JoongAng
Korea Daily
Seoul Economic Daily
NBN NEWS pic.twitter.com/QxS2Z2CIWn
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