
BTS's Jimin is the certified Brand King having been the only idol to remain in it's top position for three years, and now he has contributed to the good ranking of Jeju.
On the 19th of January, following the release of the brand ranking of cities in South Korea, the city of Jeju was seen at #2 jumping spots from #11 thus writing an incredible feat.
In December last year, BTS member Jimin visited the island of Jeju and there spent a few days enjoying his vacation. This was after arriving from Los Angeles where the BTS' Permission to Dance concert was held. Jimin who showed a dazzling performance was hailed as the performance and concert king and trended WorldWide for his incredible stage presence.
MEDIA • Jimin took the internet by storm and was the most mentioned member on Twitter with over 2 million tweets following BTS' PTD concert in LA.
— TJP (@thejiminpost) November 28, 2021
In addition, Jimin related keywords also surpassed 250k mentions and his name JIMIN amassed over 3.3 million mentions on Facebook. pic.twitter.com/BeAB6i0Qul
MOST Mentioned during the 4day concert 🔥 King of Kpop #JIMIN https://t.co/kqFi1BU0Of pic.twitter.com/jmPOgU4Sml
— Mochi28 (IA/work) (@Mochi281) December 4, 2021
When the concerts came, Jimin bias wrecked an overwhelming number of ARMYs and had them falling head over heels for him, with his outstanding performance and breathtaking natural aura.
— TJP (@thejiminpost) December 3, 2021
That’s the power of Concert King Jimin! pic.twitter.com/VfyjuyDOhw
Jimin's visit to Jeju was extraordinary because as soon as he posted photos of him in the several tourist locations, the interest to visit the island grew. In fact business there testified of how much his visit had grown their businesses and this eventually led to the Jeju Tourism Organization creating a photo zone at the Nuwemaru street for visitors to take commemorative photos at.
[UCC] The impact of Jimin's visit to Jeju on small businesses https://t.co/H06lbSHhTT
— allkpop (@allkpop) January 7, 2022
A beautiful special photo zone for Jimin has been created on Nuwemaru Street in Jeju, visitors can take commemorative photos there next week!
— Jimin Kenya (@pjmsupport_ke) January 6, 2022
It can be remembered that Nuwemaru received an influx of tourists after Jimin's visit.++ pic.twitter.com/A4RZH8mJ4Z
As a consequence of the tourism boom from fans and the general public who traveled from all over the world to visit the island, the tourism organization held a contest whereby visitors were to post photos of themselves in the places where Jimin visited and thus stand a chance of winning ₩20,000.
제주도민분들 지민이 방문에 진짜 진심이다ㅠㅜ
— 복근탐구가 (@NoAbsNoLIfe) January 18, 2022
wow?! an event is being held in which 200 people who took pictures at the on Nuwemaru Street in Jeju are randomly selected and given a gift voucher worth 20,000krw. Jeju residents sincerely value Jimin's visit🥺 pic.twitter.com/iOqvxtQxrz
The incentive worked to encourage even more visitors to Jeju and in January, the city was ranked second on the Korea city Brand Reputation Rankings, when previously in November and December it was ranked eleventh. Korean media wrote that according to the analysis of the Brand Reputation the news of BTS' Jimin visit which caused a big wave on social media was the reason for the high ranking aside from it being the holiday period. Jimin's home city of Busan was ranked 4th with Seoul retaining the top position.
According to the results of big Data analysis for the last three months on City Brand Reputation in Korea, which was made on the 19th, Seoul remained at the 1st place, and Jeju jumped to 2nd place in January this year. Jeju was ranked at 11th in November and December last year. pic.twitter.com/BhfAY6Lype
— 핑곰🧸💕 (@daisytranslates) January 19, 2022
Do you guys understand that Park Jimin just posted his vacation pics because he was having a good time, and suddenly helped the economy, the tourism and is part of the increase of the Jeju BR?
— ¹³ale (@13supremacist) January 19, 2022
His impact goes beyond the It Boy title. pic.twitter.com/36ECRsKZCe
SEE ALSO: Jimin’s blonde transformation becomes a viral sensation during BTS’ ‘ARIRANG’ tour
SEE ALSO: “Please stop” — BTS addresses Busan lodging price controversy during livestream
SEE ALSO: BTS’ Jimin melts hearts with cozy late-night moments in the U.S.
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