On the 8th of January 2022, EXO member Lay was announced as the new ambassador of luxury Swiss watch brand Hublot.
Hublot & @layzhang , new Hublot Ambassador, are joining forces to push the boundaries of the Art of Fusion. Together, we will broaden our vision and expand the creativity of our respective fields. #Hublot #HublotAmbassador https://t.co/bTsWkmwaZB pic.twitter.com/b1qIOPWyjf
— Hublot (@Hublot) January 7, 2022
220107 @Hublot Weibo update: Check out brand ambassador Yixing's new CF for Hublot! ⌚✨#LayZhang #ZhangYixing #张艺兴 #Lay #Yixing #레이 #レイ #장이씽 #อี้ชิง @layzhang @lay_studiopic.twitter.com/8wUXLHa0RH
— XingPark☆张艺兴吧 (@XingPark_) January 7, 2022
220107 @Hublot GreenCamo Party Yixing related
— XingChannel张艺兴资讯台 (@XingChannel) January 7, 2022
Q: Will u bring new works in 2022 as an actor?
A: If u think Actor Yixing is great, I'm ready to present better works.
Q: Upcoming plan?
A: Next I will be more focused on acting, yes, acting.@layzhang #张艺兴 #ZhangYixing pic.twitter.com/DA9DXatwHu
After this event, Lay became trend the number 1 on Weibo with the term: "Zhang Yixing is the only post-90s male artist in the three top luxury categories."
Yixing is trending at #.1 in Weibo Hot Search with:
— ZYXSupport (@ZYXSupportTeam) January 7, 2022
#⃣ 1. Zhang Yixing is the only post-90s male artist in the three top luxury categories.
So proud of him 👏👏👏#LAY #张艺兴 #레이 #엑소레이 @layzhang @lay_studio pic.twitter.com/CV3lysflVk
Besides Hublot, Lay is a spokesperson of french luxury Jewelry brand Chaumet and global ambassador of Italian luxury fashion house Valentino.
Lay's total active endorsements have reached 20 brands.
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