BTS's Jimin has incredible brand power; from increasing the demand for not only everyday products but also high-end luxury goods, he is living up to his high brand reputation.
On the 16th of June, in the segment '11 Best Stars' Legendary Sold Out Menu' on Mnet's TMI, Jimin was mentioned for his role in pioneering the global craze and subsequent challenge after he was seen eating spicy stir-fried ramen and increasing sales of the product by 158% in the United States. According to Korean news reports, as a result of improved sales of Samyang Food, which sponsored the BTS PTD in LV thanks to Jimin, they decided to expand the size of their production plant to meet demand.
Mnet's TMI News mentioned Jimin's extraordinary global impact & brand power as a sold out king in the episode "11 Best Stars' Legendary Sold Out Menu"
— JIMIN DATA | Stream With You (@PJM_data) June 16, 2022
Jimin led a global craze and challenge after he was seen eating spicy stir-fried Ramen, increasing sales in the US by 158% 🔥🔥 pic.twitter.com/IY52hVYuES
K-newspaper JoongAng Ilbo, in their piece on the promotion of K-culture, mentioned Jimin on why Samyang Foods became the main sponsor of BTS PTD LV.🔥
— JIMIN DATA | Stream With You (@PJM_data) April 17, 2022
"Buldak [...] received great response after BTS Jimin's tearful eating became a hot topic"
Jimin was the only member mentioned. pic.twitter.com/AcfvV6mVnm
In 2020, Business Watch Korea reported that the Samyang foods spicy chicken ramen had seen a sharp increase in sales in the United States by 158% and in China by 33% between July and August after videos of Jimin eating the spicy ramen attracted online attention sparking a viral challenge. WHO Social media Director Sari Setiogi Griberg even mentioned Jimin on her Twitter account as she tried the spicy chicken ramen known to be Jimin's favorite.
Let’s just call this #JiminRamenChallenge...
— Sari Setiogi Griberg (@setiogi) November 27, 2020
🥵🥵
Had to have a glass🥛 to finish it 🙈#Jimin #치민 pic.twitter.com/QFGuQ7qfKe
Jimin is no stranger to sparking the Korean food craze worldwide; he has been credited for the spike in sales and demand of Tteokbokki, red pepper paste, and in a caffè in Rome, Italy, there is a Cappuccino named after him, showcasing his global popularity.
A report by South Korea's Ministry of Agriculture reveals Jimin's contribution to the high exports of tteokbokki and red pepper paste in 2021 https://t.co/6hKxTIeAGV
— allkpop (@allkpop) January 26, 2022
Three days after this news was released, Jimin was yet again mentioned on the same segment of TMI when talking about how the Louis Vuitton T-shirt he wore was sold out in 40 countries within 24 hours, mentioning that his terrific brand power leads to items being sold-out daily. He was also mentioned for having sold out other high-end luxury products and especially his custom-made hoodie and earrings. Just today, Korean media reported that the Black cotton Logo J Cap that Jimin wore for MCountdown pre-recordings at Mnet was gaining popularity after seeing him wear it.
Mnet's TMI News featured headlines on Jimin's brand power and influence as global Sold Out King while talking about "11 Best Stars' Legendary Sold Out Menu"
— JIMIN DATA | Stream With You (@PJM_data) June 19, 2022
"Jimin's T-shirt sold out in 40 countries"
"Jimin's scary brand power leads to sold outs everyday"pic.twitter.com/FM4IOHfOpg
"Sold-Out King" Jimin of BTS, Louis Vuitton Airport Fashion "Sold Out" in 40 Countries [on Louis Vuitton’s official website]..LV FRONTMAN
— 핑곰🧸💕 (@daisytranslates) April 7, 2022
📍 https://t.co/gm2PuIaNHC pic.twitter.com/aNC8iDj2Ch
Speaking of the With You hoodie and red carving earrings, Saudi Arabian eSports streamer and content creator Abdulrahman Alghofaily (FFearFFul) recently appeared on Two Twitch streams wearing Jimin's 'With You' hoodie. The popular streamer boasts over 3.6 Million subscribers on YouTube and said that he likes to buy things that sell out quickly. As a matter of fact, following the release of Jimin's With You hoodie and red carving earrings, they were immediately sold out on all three occasions. They increased in popularity, being worn by celebrities and sparking worldwide interest.
Abdulrahman Alghofaily (FFearFFul), esports streamer with over 3.6M subscribers on YouTube recently appeared on two Twitch streams wearing Jimin's "With You" hoodie!
— JIMIN DATA | Stream With You (@PJM_data) June 15, 2022
"I like to buy things that sell out quickly" 🔥
SOLD OUT KING PARK JIMIN strikes again!pic.twitter.com/tyfdNuP4P9
[UCC] '15 Nights on a Business Trip' Producer spotted wearing #Jimin's Artist-Made,' With You Hoody' https://t.co/IgWgCANQ9Z
— allkpop (@allkpop) February 24, 2022
Benedict Cua, actor and SNS star with over 4.1M TikTok and 1.6M YouTube followers posted on Instagram wearing Jimin's "With You" hoodie!
— JIMIN DATA | Stream With You (@PJM_data) May 21, 2022
Benedict captioned his post:
"who’s your bias?"
Given this and Bendedict's previous posts on Jimin, we think we can tell who HIS bias is! 😍 pic.twitter.com/ncIzvGJDnX
Anna cerezo, a News and Features Writer and Producer for ABS-CBN News in the Philippines, was captured wearing Jimin's "With You" hoodie during her segment reporting live news on TeleRadyo
— JIMIN DATA | Stream With You (@PJM_data) April 20, 2022
This is really Jimin's world and we're living in it! pic.twitter.com/5m0NGghDl3
Everywhere you look, the soundcheck audience is wearing Jimin's "With You" hoodie. The color is vibrant, so with the sun shining they would be fully visible from the stage.
— JIMIN DATA | Stream With You (@PJM_data) March 10, 2022
It is such a thrill to know that Jimin would have seen his fan's love for him! 🥺😭#PTD_ON_STAGE_SEOUL pic.twitter.com/NV4MI1MXIr
In this weeks trending Insights report, we discovered how #BTS member, #Jimin was the top person mentioned in our Apparel & Accessories category thanks to the launch of his new wardrobe with several discussions around #earrings and #hoodies.#bts #btsarmy #ParkJimin pic.twitter.com/OMjQE0OCay
— NetBase Quid (@NetBaseQuid) January 21, 2022
[UCC] Fans left in awe after Jimin's merch sell out within a second https://t.co/03BuwqryBy
— allkpop (@allkpop) January 18, 2022
SEE ALSO: Jimin’s blonde transformation becomes a viral sensation during BTS’ ‘ARIRANG’ tour
SEE ALSO: “Please stop” — BTS addresses Busan lodging price controversy during livestream
SEE ALSO: BTS’ Jimin melts hearts with cozy late-night moments in the U.S.
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