BTS's Jimin is generating immense attention from the fashion world, with renowned designers and industry experts taking note of his style.
On the 16th of January, fans were pleasantly surprised to find Jimin announced as the new global brand ambassador for the French luxury fashion house Dior. The news generated great hype online and was carried by media outlets like WWD, Elle, Vogue, CNN, Harper's Bazaar, Reuters, and more around the world.
The House is thrilled to unveil our new global ambassador, JIMIN from @BTS_BigHit! Pictured here in a colorful look from #DiorSummer23, the singer is now lending his image to creations from Artistic Director of Dior men’s collections, Kim Jones. pic.twitter.com/tV3uuczfwd
— Dior Japan (@Dior) January 16, 2023
As a new global ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the newest creations by Kim Jones. Wearing a sportswear inspired look from the #DiorSummer23 collection, the performer channels Monsieur Dior's passion for the outdoors. pic.twitter.com/t3PRuekW6u
— Dior Japan (@Dior) January 16, 2023
In the latest pairing of a luxury brand with a K-pop celebrity, Dior has signed South Korean singer, dancer and songwriter Jimin, a member of boy band BTS, as a global ambassador. https://t.co/FlhPmEUA9h
— WWD (@wwd) January 16, 2023
Dior has named BTS star Jimin as a global brand ambassador. https://t.co/8VDzUDS1fz
— CNN (@CNN) January 18, 2023
French fashion house Dior named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the @BTS_twt singer in sporty looks designed by Kim Jones https://t.co/7MJtHEuevD pic.twitter.com/K2S8uPEhcf
— Reuters (@Reuters) January 16, 2023
As soon as Dior shared the news with several posts on their social media platforms, he gained attention with the original tweet announcing his appointment emerging as the most liked and retweeted ever on the Dior account within an hour; the others also emerged among the top most engaged with. The Instagram post of Jimin wearing the Kim Jones Spring-Summer 2023 Sportswear became the most liked on the fashion house's Instagram account ever, with over 2.3 Million likes within the first day; his other posts were among the top 5 most liked ever. Now all his posts have surpassed 2 million likes, with the main post having over 3.5 Million likes.
The @Dior tweet announcing #JIMIN as global ambassador became the most retweeted tweet and most liked tweet on Dior account in just one hour of its announcement! pic.twitter.com/CxjiBkZH8O
— BTS Charts Daily⁷ (@btschartsdailys) January 16, 2023
The post welcoming Jimin is now Dior’s most liked Instagram post EVER.
— milenna⁷ | PJM1 is coming (@taesoothe) January 20, 2023
Dior’s all-time most liked posts on Instagram:
#1 Jimin’s welcome – 2.33M 🐥
#2 Eun woo post – 2.25M
#3 Se hun post – 1.67M
#4 Jimin’s 2nd post – 1.26M 🐥
#5 Jimin’s 3rd post – 1.19M 🐥 pic.twitter.com/9wG9WGpXd0
Now all of Jimin's posts on Dior Instagram account have all surpassed 2 Million likes & one with over 3 Million likes.
— Jimin Instagram 01.13.2023 VIBE ❤️🔥 (@jminstahype) January 26, 2023
Please keep engaging on all daily
💛https://t.co/2dtDsSBzAW
💛https://t.co/MfP1LvgFYk
💛https://t.co/wyQSPIPGU4
💛https://t.co/xS0CJFhTvX
FACE OF DIOR JIMIN
It was this post that Versace Vice President and Creative director Donatella Versace left a like on showing her support. BTS and the famed designer had met at the 64th Grammy Awards and from the photos shared, it appeared that she was completely taken with Jimin, who looked dashing and ever so charming in Louis Vuitton. The designer also sent a congratulatory bouquet to Dior's Creative director Kim Jones before the #DiorWinter23 Show.
All 3 Posts by Dior Official Instagram account for Jimin as their Global Ambassador have crossed over 1M Likes
— j.m¹³ ᵛⁱᵇᵉ❤️🔥 (@pjm_jm13) January 19, 2023
The Main post announcing Jimin as The Global Ambassador of Dior has crossed over 2M Likes ❤️
P.S: Even Donatella Versace have Liked the First post 😉 pic.twitter.com/RyypPwtHHV
Donatella Versace sending a bouquet to Kim Jones probably for bagging Park Jimin for Dior!
— annsff (@annnnnnnsff) January 20, 2023
OH MAN SHE LOST HER CHANCE HAHAHAHAHAHAHHAHAHAHAHHAHA#CongratulationsDior pic.twitter.com/ghDkcD3Uf7
The LVMH (Louis Vuitton, Möet, and Hennessy) CEO Bernard Arnault's sons Alexandre Arnault the President of Tiffany and Co as well as Tag Heuer CEO Frédéric Arnault also welcomed the new global ambassador with a like on Jimin's post. The LVMH is the umbrella company that owns Dior, Louis Vuitton, Tiffany and Co, Fendi, Bulgari, Celine, Givenchy, Tag Heuer, and more; since Bernard Arnault is the richest man/person in the world, he and his clan exert great influence in the industry.
Alexandre Arnault, the executive VP of Product and Communications at Tiffany & Co., and his brother Frederic Arnault, CEO of Tag Heuer both liked Dior’s posts of Jimin on Instagram!
— Jimin Global 🌍 (@JiminGlobal) January 18, 2023
Everyone is captivated by Park Jimin 😍 pic.twitter.com/XExViPRGWv
Among the brand representatives who have followed Jimin on Instagram are Tiffany and Co's Vice President and Head of Global PR, Pearl Lee; Jessica Chan, Global Public Relations; Morgan Healy of Global Entertainment Relations, and Michael Verdi, the brand's Public Relations specialist, eliciting great attention. Previously Dior's artistic director Kim Jones and Celebrity relations officer Sam Maouchi were the ones following Jimin's personal IG account.
Sam Maouchi, Celebrity Relations Officer at Christian Dior Couture is now following Jimin on Instagram!
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 16, 2023
Jimin is the only member he follows 👀
We love Jimin in Dior. Hoping to see more Jimin x Dior in the near future! 🤩 pic.twitter.com/IQsCgw4ADr
Kim Jones, Dior Menswear Artistic Director, is now following Jimin on Instagram!
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 16, 2023
Jimin and Jhope are the only BTS members he follows.
Looking forward to more Jimin x Dior brand deals in the coming future! 🤩 pic.twitter.com/iEKS5b1cZm
Pearl Lee, Jessica Chan and Morgan Healy, Tiffany & Co VP and Head of Global PR, Global Public Relations, and Global Entertainment Relations at Tiffany & Co. respectively, are all following Jimin on Instagram!
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 17, 2023
Jimin is the only BTS member Pearl Lee follows
We're listening 👀👀 pic.twitter.com/VAZrT4k9GG
Sebelum resmi diumumkan sebagai Global Ambassador Dior, petinggi brand ternama lainnya mengikuti Instagram Jimin.
— JIMIN Indonesia 🇮🇩 VIBE ❤️🔥 (@PJM_INA) January 17, 2023
1. Valérie Lebérichel - Wakil Presiden Komunikasi Global Givenchy
2. Pearl Lee - Wakil Presiden dan Kepala PR Global Tiffany & Co.
⬇️
DIOR GLOBAL AMBASSADOR JIMIN pic.twitter.com/22nocw6FnN
Moreover, it was also discovered that Valérie Lebérichel, the Global VP in charge of Givenchy communications, is only following Jimin on IG. To add the icing on the fashion cake, Jimin seems to have caught the eye of the renowned American designer Marc Jacobs who liked his Instagram post containing photos taken from the #DiorWinter23 show when he posed with Dior's Kim Jones, English former football star David Beckham as well as Hollywood actor Robert Pattinson.
Jimin's Instagram post for @Dior #DiorWinter23 has been liked by famed Fashion Designer Marc Jacobs!
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 26, 2023
Park Jimin is the dream of the fashion world! 🥰
FACE OF DIOR JIMIN#JIMINxDIOR pic.twitter.com/fNf0Z4gf8L
Valérie Lebérichel, Global VP of Communication at Givenchy, is now following Jimin on Instagram!
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 16, 2023
Jimin is the only BTS member she follows.
Fashion King Jimin is loved and sought after by all fashion brands 🤭🤩 pic.twitter.com/JK92PvQv2t
All the attention makes fans hopeful for more, since news of his appointment helped the Dior stock to skyrocket to an all-time high of 789 Euros per share within a day. This came as fans also shared countless images of them having bought products from Dior in support of the idol and desire to dress like him as well.
@YahooNews The BTS effect: Dior stock soars to all-time high following appointment of Jimin as global ambassador
— Jimin Kenya BUY & STREAM VIBE❤️🔥 (@pjmsupport_ke) January 26, 2023
The report includes testimonials of some fans buying @Dior products like the Olive mini gallop bag Jimin was spotted wearing at the airport + pic.twitter.com/kvtzHLdTsX
Jimin BTS Jadi Brand Ambassador Dior, Sahamnya Langsung Melonjak Pesat Sepanjang Masa https://t.co/lz7BjbFsKv
— VivaCoid (@VIVAcoid) January 24, 2023
Harper's Bazaar Vietnam reported on Jimin's appointment as Global Ambassador helping @Dior stock prices to soar! ✨🔥
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 26, 2023
"Dior received great attention after BTS Jimin became the Global Ambassador for the brand"
After the announcement "Dior's stock price skyrocketed [to 20M VND]" pic.twitter.com/9hh5LvwoIv
On the 18th, Jimin left for Paris to attend his first-ever fashion week event as the newly appointed global ambassador, in head-to-toe Dior. He was greeted by fans at airports on both destinations and flanked by bodyguards who ensured his safety. On the 20th, he headed to the Place de la Concorde, where he was greeted with never before seen crowds cheering for him and reporters looking for a chance to take photos of him or get an interview before the show.
Throughout, Jimin was the main event, with major outlets like WWD, Elle Portugal, The Philippines Business World, The Guardian, The Washington Post, Bloomberg, and even Vogue Business reporting on it. In particular, Jimin's attendance was recorded by Lefty's Ramos as a huge success declaring that his posts on the Dior show had garnered $16.7 Million in earned media value within a week.
JIMIN from @BTS_BigHit, our newly-appointed global ambassador, ticked all the boxes of confident, contemporary elegance at this afternoon's #DiorWinter23 by Kim Jones https://t.co/jwPhBTgECz show in Paris.#StarsinDior pic.twitter.com/rJxTtKxLR5
— Dior Japan (@Dior) January 20, 2023
“ Even the cool Christie, star of both Dior show and “Game of Thrones,” seemed overwhelmed when journalists ditched her in a split second upon the arrival of BTS’s Jimin, who recently was announced as Dior brand ambassador” — The Washington Post pic.twitter.com/QwNyYQF4DU
— ♡ (@dailyjimn) January 20, 2023
Bloomberg singled out Jimin & @Dior as the example of top fashion houses increasingly signing Korean stars as ambassadors!🤩
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 26, 2023
"Dior this month announced it has signed BTS member Jimin as a global ambassador, who was mobbed by fans screaming & chanting his name at [#DiorWinter23]" pic.twitter.com/AwU2rYgG44
Vogue Business considers Jimin’s attendance at the Dior show “a huge success”. Also, Jimin’s posts on the Dior show has generated $16.7 million in EMV (earned media value).
— SJM • PJM1 (@stussyjimin) January 26, 2023
It’s only Jimin’s first week as Dior global ambassador yet he’s already rocking the fashion industry ☺️ pic.twitter.com/feFGzQl99G
The Guardian mentioned Jimin in an opinion piece on Paris Men's Fashion Week, with the author complaining about Jimin's crowd at @Dior #DiorWinter23🤣
— JIMIN DATAᵛⁱᵇᵉ❤️🔥 VIBE 01.13 (@PJM_data) January 27, 2023
"Jimin at Dior [...] For me, it just makes it more stressful getting to my seat. (The crowds outside Dior were absolutely nuts)" pic.twitter.com/qLyqniqRj7
Jimin is known to be the muse of the fashion world, in 2019, YSL requested for a fan site photo of the star wearing their brand to display at their headquarters in Paris and Asia offices. As one of Korea's most valued celebrity, a member of the authoritative Business of Fashion 500, and listed among the best-dressed Korean celebrities, his future in fashion is bright.
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