MIDNATT kicks off his #MasqueradeChallenge with help from BTS's Jimin & ENHYPEN's Jungwon

Get ready to dance because the #MasqueradeChallenge is here!

HYBE Labels' innovative new artist MIDNATT, who just released his first single "Masquerade" earlier this week, has kicked off a groovy dance challenge via various SNS platforms including TikTok, YouTube, and Twitter. And the first two fellow HYBE Labels artists to join in on the challenge are... BTS's Jimin and ENHYPEN's Jungwon!

In particular, the bright and friendly chemistry between MIDNATT and his two hoobae sunbae artists brought many fans laughter.

Meanwhile, along with MIDNATT's official debut, the identity of the mystery artist was revealed to be none other than 8eight's Lee Hyun, also known as HYBE's #1 (first) artist. MIDNATT represents Lee Hyun's alter ego as a musician and captures the singer's desire to show the public new sides to his music. At the same time, MIDNATT's music is created in partnership with the AI technology of HYBE IM, using pronunciation adjustment programming to create versions of "Masquerade" in 6 languages and also incorporating artificial female vocals through voice design programming. 

Will you be joining in on the #MasqueradeChallenge with MIDNATT?