Who are the Top 30 most-searched idols on Naver in 2023?

In the dynamic and fast-paced realm of Korean pop music, enthusiasts relentlessly seek digital avenues to remain connected with the latest developments surrounding their cherished idols. Naver, the predominant search engine and digital powerhouse in South Korea, serves as a critical barometer, offering deep insights into the fluctuating popularity trends of these idols.

Utilizing datasets from Naver Data Lab and BlackKiwi, here is a compiled list of the top 30 most-searched K-pop idols on Naver for the year 2023. This ranking not only reflects the current standing and public interest in these artists but also provides a window into who some of the most popular idols are in Korea.

Check out the top 30 below.