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Netizens break down girl group idol brand deals by generation

BY Germaine-Jay · June 6, 2024

The breakdown of brand deals by girl group generations is currently a hot trending topic.

On June 6, netizens began discussing big names in girl groups and the brands they endorse as models in 2024, and it's quickly become one of the hottest topics on online community forums.
 


Representing the 1st generation idols is none other than Lee Hyori, formerly of the girl group Fin.K.L, who's currently acting as the endorsement model for Reebok Korea, Lotte Rentacar, BB LAB, Pulmuone, Hurom, Jungsaemmool, GUESS, LG DIOS, and Jinro Ilpoom Soju.

Representing the 2nd generation idols is Suzy. The former miss A member is currently the acting model for K2, GUESS, Sum37, Longines, Hanmac Beer, and Hey Dealer.   

BLACKPINK's Jennie was listed as the representative 3rd generation girl group idol. She's currently the endorsement model for Chanel, Gentle Monster, Calvin Klein, Tamburins, HERA, Jacquemus, Adidas, and Maison Kitsune.    


Lastly, the 4th generation idol listed is Ahn Yu Jin of IVE. She currently represents Fendi, CLIO, Dongwon Tuna, Nplus, Soonhari Lemon, Hana Financial Group, Mardi Mercredi, and Maxim Supreme Gold coffee.

Netizens commented, "For some reason, Lee Hyori, Jennie, Suzy, and Ahn Yu Jin all have the same vibe," "They have a lot of brand deals, but it's also the quality of each one," "Ahn Yu Jin is daebaek," "What the 4 of them have in common is that they didn't go under the knife," and more.
   

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    Netizens break down girl group idol brand deals by generation — allkpop Lab