NJZ (formerly NewJeans) has strongly refuted a recent report by TenAsia, which alleged that the group was set to join the agency Beasts And Natives Alike (BANA) following their rebranding.
The article, citing unnamed industry insiders, claimed that while NJZ had yet to officially sign with BANA, the agency was already overseeing their activities, including organizing press events. It also linked BANA to former ADOR CEO Min Hee Jin, highlighting past collaborations with producers associated with both parties.
In response, NJZ’s parents, via the group’s official PR account, announced plans to pursue legal action against TenAsia for the misleading report.
NJZ's parents stated, "NJZ has not entered into any agreement with BANA, nor have there been any discussions. The article cites ‘testimonies from multiple industry insiders,’ but it is a completely fabricated falsehood. It seems that the intention is to create controversy by publishing the article without confirming the facts with the parties involved or BANA."
They added, "We plan to file a complaint with the Press Arbitration Commission and take strong legal action against TenAsia for spreading these false claims without verifying the facts. In the past, TenAsia has repeatedly published completely false information, presenting it as established facts, leading to numerous articles that caused severe mental distress to the members and many others involved."
Following the latest statement, Korean netizens are showing support for NJZ while criticizing TenAsia for their practices against K-pop idols. They commented:
"I'm not even a NewJeans fan, but I'm sick of TenAsia journalists using clickbait titles to spread negativity about idols. I hope they get sued properly. It's trash journalism."
"Good, good! Fighting!"
"I feel so bad for NJZ members, their parents, and everyone involved, having to deal with Hybe's tactics. Hybe needs to go down soon. NJZ, fighting!"
"TenAsia has been blatantly siding with Hybe and spreading malicious rumors about NJZ. This lawsuit was long overdue. How many months have they been acting as Hybe’s PR machine? At the very least, they should pretend to fact-check their articles. If all they do is copy and paste whatever they’re given, how is that even journalism? It’s no different from a random forum post. "
"Journalists should be sued too. Maybe then they'll write responsibly."
"I’ve seen that journalist write clickbait for shows I liked too. Serves them right."
"NewJeans, fighting!"
"TenAsia is disgusting. Just shut them down already."
"TenAsia? Whether it's idols or actors, I fully support anyone suing them."
"NJZ, fighting!"
"It’s heartbreaking how NJZ always has to end their statements with apologies when the real villains are these reporters."
"TenAsia always twists headlines, even when reporting from the same press release. They do this to every celebrity."
"They’re only writing these fabricated articles because they’re being protected behind the scenes."
"Good, this is satisfying."
"Well done! TenAsia has been writing garbage articles about celebrities for too long. Give them what they deserve."
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