Cosmetic brand Dinto responds to Kim Soo Hyun controversy, pauses endorsement

Kim Soo Hyun’s endorsement with cosmetic brand Dinto put on hold amid controversy.

As Kim Soo Hyun faces allegations of having been in a six-year relationship with the late Kim Sae Ron starting from when she was a minor, Dinto CEO Ahn Ji Hye has issued a statement regarding the actor’s status as the brand’s model.

On March 10th KST, Ahn initially responded to the controversy, saying, “For now, I plan to trust and wait. Rather than being swayed by uncertain claims, I want to focus on what I can and must do.”

However, after facing backlash, Ahn issued a more formal statement:

“I sincerely apologize for the confusion and discomfort caused by my previous message. The statement I posted between the evening of March 10th and the early hours of March 11th was meant to indicate that I was monitoring the situation and waiting for a clearer understanding of the facts before making any hasty decisions. I take full responsibility for any misunderstandings that arose from my words.”

Ahn further revealed that Dinto’s entire staff has since been reviewing the facts and discussing their response. As a result, all scheduled activities involving Kim Soo Hyun as the brand’s model have been put on hold.