In NewJeans’ latest Instagram update, fans discovered that an ADOR employee allegedly liked negative comments targeting the group. The comments criticized the members for not returning to HYBE and for allegedly not fulfilling their advertising contract with OLENS in a sincere manner.
A current ADOR employee has been caught liking hate comments towards NewJeans.
— yb (@NJZBAM) September 5, 2025
“Are NewJeans, who are practically ignoring their advertisement contracts and on strike, showing any effort? None of them seem to be in their right mind.” pic.twitter.com/AO1HKyyLt8
After being called out by fans on social media and online forums, the ADOR employee quickly erased her Instagram bio, and the account soon became inaccessible.
She deleted all her bio and links pic.twitter.com/OlF9RhSV3g
— Mino (@MinotaurKard) September 5, 2025
The situation quickly sparked anger among fans, who voiced their disappointment with ADOR’s handling of NewJeans. Many criticized the new staff for mistreating the members and even amplifying malicious remarks on the group’s official platforms.
"if newjeans doesn't comeback ador employees will lose their jobs." they are doing well actually hyping malicious comments on newjeans official ig
— tin #MAOMAO'S CHEERLEADER🐈⬛🖤 (@tina2nHR) September 5, 2025
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