ITZY’s Yeji named global brand ambassador for Maison Vivier

ITZY leader Yeji has been appointed as a global brand ambassador.

Maison Vivier (Roger Vivier) announced that Yeji, who has already been active as a brand ambassador, has now been selected as its official global brand ambassador representing the brand worldwide.

To commemorate Yeji’s new role, Maison Vivier will continue working with her across upcoming global campaigns, events, and a wide range of brand projects.

As a defining figure of her generation, Yeji embodies the Maison’s long-standing spirit of elegance, creativity, and joie de vivre through her bold and contemporary sense of style. The meeting of the Maison’s heritage with pop culture reflects the evolving identity of Roger Vivier within today’s cultural landscape.

Yeji will showcase the Maison’s global vision of celebrating individual beauty. Her portraits captured at Maison Vivier—paired with the brand’s iconic pieces—vividly express a vision where heritage and modernity coexist seamlessly on the world stage.