Junsu to launch immersive ‘VOICE : COLOR OF SOUND’ pop-up in Seoul

Singer and musical actor Junsu (XIA) will meet domestic fans at the end of the year.

From December 7 to January 4, 2026, Junsu will hold ‘JUNSU MEDIA POP-UP [VOICE : COLOR OF SOUND]’ at TUNE on the 6th floor of The Hyundai Seoul in Yeouido, in collaboration with global entertech company MUT.

The pop-up is designed as an immersive media exhibition centered around Junsu’s voice. Using next-generation technologies such as real-time holograms, augmented reality (VR), and Unreal Engine–based CG, the space allows visitors to experience his voice in multi-layered ways.

Inside the exhibition, a massive LED wall will showcase a range of visual content featuring Junsu. Live performance videos recreated through MUT’s immersive content platform 'Proto Hologram' will also be displayed, giving visitors the feeling of standing in the middle of the stage.

Official merchandise will be sold domestically for the first time, including items that received strong responses at the Japan exhibition. MD buyers will also have access to a VR video experience event, where they can watch performances such as ‘The 21st Season Will Be Waiting for You’ and ‘Red Diamond (Japanese Ver.)’ in 360-degree VR.

A hologram photo event exclusive to MD purchasers will also take place, allowing fans to take commemorative photos with Junsu through weekly concept variations.

Junsu previously held the ‘JUNSU MEDIA EXHIBITION [VOICE : COLOR OF SOUND]’ in Tokyo last August, which ended with enthusiastic reviews. The exhibition’s expansion of his voice into media art, along with interactive on-site communication, drew strong praise from visitors.

The upcoming Seoul pop-up is designed to let domestic fans experience the same exhibition presented in Tokyo. Blending Junsu’s distinctive voice with advanced media technology, the pop-up is expected to offer visitors at The Hyundai Seoul a special holiday-season memory.

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