Park Bo Gum named global brand ambassador for OMEGA

Park Bo Gum has officially joined Swiss luxury watchmaker OMEGA as its new global brand ambassador. 

With this appointment, Park Bo Gum now stands alongside a roster of world-renowned figures representing the brand, including George Clooney, Nicole Kidman, Eddie Redmayne, Daniel Craig, and Hyun Bin.

Raynald Aeschlimann, President and CEO of OMEGA, expressed a warm welcome for Park Bo Gum’s addition to the brand. “Park Bo Gum is an actor loved by people of all ages. He has earned immense admiration from fans through his charm and outstanding acting skills,” Aeschlimann said.

He added, “His wide-ranging acting spectrum, deep commitment to his craft, and genuine passion for watches have long captured OMEGA’s attention,” underscoring Park Bo Gum’s value as a global ambassador. OMEGA ambassadors are recognized as individuals who embody the brand’s values through exceptional talent and a distinctive presence.

Park Bo Gum also shared his thoughts on the partnership, saying, “I was deeply impressed by the opportunity to experience OMEGA watches firsthand and learn about the brand’s history and craftsmanship. It is a great honor to be selected as an ambassador and to introduce OMEGA’s philosophy and values to audiences around the world.”

Park Bo Gum made his acting debut in the 2011 film 'Blind' and went on to build a solid filmography with critically acclaimed dramas such as 'Reply 1988' (2015) and 'Love in the Moonlight' (2016). Most recently, he reaffirmed his refined acting skills and star power through the Netflix series 'When Life Gives You Tangerines' (2025).

To mark his ambassadorship, Park Bo Gum chose the Seamaster Planet Ocean, a timepiece featuring a stainless-steel case and a polished blue ceramic bezel ring. The watch symbolically reflects his dynamic energy across genres and his appreciation for precision craftsmanship.

All eyes are now on Park Bo Gum as he embarks on this new chapter with OMEGA, drawing global attention to his future activities as the brand’s ambassador.