Park Bo Gum’s hanbok pictorial becomes the most viewed feature on 'Harper's Bazaar' in 2025

Park Bo Gum’s hanbok pictorial is said to have recorded the highest number of views this past year at 'Harper's Bazaar Korea.'

On an online forum, netizens celebrated the continued rise in popularity of actor Park Bo Gum, whose hanbok pictorial released this past October has already surpassed the view counts of all pictorials in 2025. The photos drew overwhelming attention, featuring Park Bo Gum standing tall against the backdrop of a full moon in a hanbok cover revealed ahead of Chuseok.

On their official Instagram, the 'Harper's Bazaar' team wrote: "This year, the hanbok wave that sparked the biggest buzz at BAZAAR, together with actor Park Bo Gum. And at the center of it all were Park Bo Gum’s hanbok moments. Silhouettes reinterpreted in a modern way while following the grain of tradition, with lines and colors that come alive with every movement. We have gathered once again Park Bo Gum’s hanbok pictorial looks, completed through the collaboration between BAZAAR and Hanbok Wave. Even when viewed again now, the moments feel just as fresh and just as striking."

In October alone, Park Bo Gum’s hanbok pictorial accumulated over 22 million views.

Netizen reactions include:

"Totally makes sense... this is insane"

"This feels way too crazy, seriously the best"

"It really makes sense"

"Legit legendary, it was so good"

"This is actually a real legend, they should play this at Incheon Airport all the time, this one pictorial video alone shows the beauty of hanbok"

"But honestly I agree, instead of a serious historical drama, I really wish he’d do a historical romance fantasy once, as a one and only fantasy love story"

"I’m really looking forward to Park Bo Gum’s hanbok season’s greetings this time too"

"Every outfit and every cut is legendary, for real"

"Please just once play a love crazed tyrant king"

"The lying down shot is so good"

"This is insane, a legend"

"I don’t even know how many times I’ve watched itㅋㅋㅋ"

"I believe I have watched it about a hundred times, Your Majesty"

"22 million views?? That’s insane"

"It really makes total sense"

"It makes sense, a legendary pictorial"

"I hope he does it for another year as a hanbok promotion ambassador"

"He’s so cool, they should make and sell him as a figure"

"It really was legendary, and after that I also loved how he kept wearing hanbok at various events like a proper promotion ambassador"

What are your thoughts?