ENHYPEN’s 'THE SIN : VANISH' receives global attention for its immersive narrative

While ENHYPEN's seventh mini-album 'THE SIN : VANISH' has swept domestic and international charts immediately upon its release, a flood of praise is also pouring in from influential global media outlets. On January 16, 2026, the American music specialist Billboard published a full-track review article, highlighting that ENHYPEN has realized their long-running vampire narrative into a seamless, continuous flow. The outlet noted that much like a podcast or an audiobook, it is an album that is difficult to stop once you start listening. Regarding the lead single 'Knife,' Billboard described it as an intense and impactful track designed to dominate the stage. They also highly evaluated the group's artistic growth across the B-side tracks, including 'Sleep Tight,' which marks the first self-composed song by member Jake, and 'No Way Back,' featuring Hwang So Yoon. Major publications such as Vogue and Forbes also shared their acclaim, with Vogue describing the production quality as having not a single skippable track and Forbes lauding ENHYPEN as an evolving team that continuously pursues new attempts.

Released on January 16, 2026, 'THE SIN : VANISH' explores the story of lovers who break taboos and flee for love in a world where humans and vampires coexist. The title track 'Knife' is a hip-hop song that intensely captures the characteristic power and energy of ENHYPEN, alongside the confidence of lovers who stand their ground against any threat. The album's commercial success has been equally explosive, selling over 1.65 million copies on its first day alone to debut at number 1 on the Hanteo Chart. On the same day, the lead single reached the top of the Bugs realtime chart. Following this massive reaction, the music video view count is also rising sharply. The music video for 'Knife' achieved 10 million views on YouTube within just 19 hours of its release and reached the 20 million mark only 8 hours later. The signature 'Kal-mat' (sharp-cut) sound has gained significant global word-of-mouth, accelerating the video's upward momentum as more listeners share their praise.

From January 21 to January 27, 2026, ENHYPEN will host the 'ENHYPEN 'THE SIN : VANISH' POP-UP STORE' at the special event hall on the B1 level of Shinsegae Department Store Gangnam in Seoul. This pop-up store is designed to offer a multi-dimensional experience of the new album. In addition to 11 types of merchandise including physical albums, keyrings, t-shirts, and hats, the event will feature several interactive zones. These include a Secret Message Zone where fans can listen to the voices of the members, an experience zone to find hidden messages left by the group, and a dedicated communication space where fans can personally leave messages of support. These events are expected to provide fans with a more immersive way to enjoy the cinematic world of 'THE SIN : VANISH' as ENHYPEN continues their global promotions.