POW builds comeback momentum with imaginary scenario concept photos

Rising “growth-type all-rounder” group POW is heating up comeback anticipation with the release of a new concept photo series.

Ahead of their comeback on January 28th KST, POW has been unveiling a sequence of concept photos from January 16th through 20th under the theme Imaginary Scenario, steadily building excitement among fans.

In the first set released on January 16th, POW appeared in white fur-style outfits that fully captured a winter mood, showcasing more refined visuals alongside a calm yet sophisticated atmosphere. The pure white styling combined with the members’ defined features created scenes reminiscent of a high-fashion winter pictorial.

The second concept photos, released on January 19th, presented a playful contrast as the members were seen enjoying winter sports in outfits mixing white and blue tones. The lively, free-spirited energy highlighted POW’s signature refreshing charm and natural team chemistry.

The concept photos released on January 20th revealed another side of the group, with the members dressed in pastel-toned outfits that emphasized a cozy, relaxed mood.

Centered on the Imaginary Scenario theme, the concept photo series depicts a variety of winter moments as if drawn from an imagined story, further heightening curiosity about the narrative and emotional arc POW will present through their upcoming album.

POW’s single album COME TRUE, set for release on January 28th, conveys excitement and courage ahead of a new beginning. The album delivers a message of warm comfort and encouragement to those hesitating in the face of challenges or feeling lonely at the threshold of growth.

The title track “Come True” samples “Come Again,” a signature song released in 2001 by m-flo. The track was produced by ☆ Taku Takahashi, a member and producer of m-flo, adding to its overall quality.

Meanwhile, POW’s single album 'COME TRUE' will be released on January 28th. With a steady stream of content being unveiled, attention is focused on the group’s new music and the next steps in their journey.