Baby DONT Cry named beauty muse in Japan

Baby DONT Cry is gaining momentum as a rising force in the advertising world, securing a major beauty endorsement in Japan.

On April 29 KST, their agency P Nation announced that the group has been selected as the Japanese brand muse for “Ririring,” a cosmetics label launched through a collaboration between Japanese distributor Rainmakers and top Korean stylist Seo Soo Kyung.

The brand described Baby DONT Cry as a rookie act drawing attention for their unique blend of innocence and confidence, powerful energy, and high-quality performances. It also noted that both the group and the brand share similar values, particularly in embracing individuality and finding one’s own identity beyond trends.

To celebrate the partnership, “Ririring” will host pop-up stores in Japan, including events at Shibuya Loft from May 11 to 27 and Nihonbashi Zero’s Hub from May 13 to 17.

Baby DONT Cry expressed their excitement, saying they are honored to represent the brand in Japan and look forward to showcasing their diverse charms to local fans through this collaboration.

Despite being a rookie group, Baby DONT Cry has already established itself as a rising “blue chip” in the advertising industry. Members have secured multiple brand deals, including ambassadorships with beauty brand VDL and body care brand Body Fantasies.

The group has also been expanding its presence in Japan, appearing on local television and building a growing fanbase. Their recent debut mini album “After Cry,” featuring tracks like “Shapeshifter” and “Bittersweet,” further highlighted their evolving artistry and appeal.