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Son Ye Jin draws a crowd at Cheongdam flagship store opening

BY Alec06 · April 27, 2026

On the 25th, Son Ye Jin attended a flagship store opening event held in Cheongdam-dong, Gangnam District, Seoul, where she engaged closely with fans. A large crowd gathered to catch a glimpse of her, and she responded with a bright smile, offering autographs and posing for photos.

She arrived wearing a white shirt paired with a blue skirt, creating a look that was both polished and refreshingly light. Cameras from fans filled the venue inside and out, and Son Ye Jin naturally greeted them, making eye contact through the glass windows.

She also took part in a talk program for VIP guests. Sharing updates about her recent life and daily routine, she led the session in a relaxed and friendly tone, captivating the audience with her signature gentle way of speaking. At one point, she formed a heart with her hands, drawing enthusiastic cheers from fans.

A signing ceremony was also held on site. Son Ye Jin personally left her autograph to commemorate the opening, adding meaning to the event through her close interaction with attendees.

The event was held to celebrate the opening of the brand’s flagship store ‘Gamtan Cheongdam.’ The first floor features the full lineup, while a new line is introduced on the second floor. To mark the opening, special gift promotions based on purchase amounts were also prepared.

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    Son Ye Jin draws a crowd at Cheongdam flagship store opening — allkpop Lab