TWICE’s Jihyo stuns with bold summer campaign

TWICE member Jihyo showcased her confident and healthy charm in a new campaign.

On April 30 KST, a leading Korean underwear brand unveiled its summer campaign pictorial featuring Jihyo as its newest model.

Under the message “Love needs its own color,” Jihyo demonstrated her versatility by pulling off four distinct concepts—lime yellow, tan skin, cool gray, and black. From fresh and bright visuals to more sophisticated and alluring moods, she displayed a wide spectrum of charm.

In the released images, Jihyo created a refreshing summer vibe by pairing lime-yellow underwear with a white sleeveless top and denim pants. She also showed a relaxed and cool appeal through a soft, casual look in white tones.

Notably, she captured attention in a bold black sheer dress styling, exuding a mature and elegant atmosphere. Combined with her confident attitude and striking red lip makeup, Jihyo delivered a powerful and charismatic presence.

According to staff on set, Jihyo flawlessly interpreted each concept in her own unique way, drawing admiration for her ability to transform across completely different moods.