aespa to launch 'aespa WEEK – MAKE IT LEMONADE' pop-up events

In celebration of their second full-length album, 'LEMONADE,' K-pop girl group aespa is bringing immersive fan experiences to both Los Angeles and New York City through ‘aespa WEEK – MAKE IT LEMONADE’ pop-up events opening alongside the album release on May 29. With a world tour on the horizon, aespa continues to expand their global presence and connect with fans around the world.

Fans are invited to step fully into the world of 'LEMONADE' — dynamic, immersive spaces inspired by the album’s expansive sound, visuals, and creative vision. For the first time, the pop-ups will feature limited-edition merch, collectible music items, and more fans won’t find anywhere else. The experiences are designed for MYs to connect, explore, and celebrate aespa’s latest era together.

As part of a broader global celebration surrounding the release of 'LEMONADE,' ‘aespa WEEK – MAKE IT LEMONADE’ will also expand beyond Los Angeles and New York, with additional pop-up experiences planned in Bangkok, Seoul, Shenzhen, Tokyo, Taipei, and more cities worldwide.

In partnership with Complex, the Los Angeles pop-up will take place at Complex LA. Meanwhile, the New York City pop-up — presented in partnership with MMCL USA — will take place at space kei.

aespa will release their second full-length album 'LEMONADE' on May 29 at 1 PM KST. Featuring “WDA (Whole Different Animal),” the album showcases the group’s expanded musical range across electronic dance, hip-hop, rock, and R&B pop. 

In addition to the release, aespa will embark on their upcoming 'SYNK : COMPLæXITY' world tour on August 7, bringing their acclaimed live production to arenas across Asia, North America, Latin America, the UK, and Europe.