Jennie becomes Vaseline’s first-ever global ambassador in brand’s 150-year history

BLACKPINK member Jennie has been named the first global ambassador for Vaseline’s body care division, marking the first global ambassador appointment in the brand’s 150-year history.

On May 20 local time, Vaseline announced that Jennie will lead a new global campaign centered around the brand’s Gluta-Hya and Pro Derma collections.

The company explained that it selected Jennie for her global influence across music, fashion, and beauty, as well as her image associated with healthy, radiant skin. Having established herself as a worldwide cultural icon, Jennie now becomes the face of one of the world’s most recognizable skincare brands.

Speaking about the partnership, Jennie said, "For me, body care has always been just as important as hair and skincare, so partnering with Vaseline felt very natural." She added, "I enjoy saunas and cold plunges, and afterward I always use moisturizing lotion to keep my skin hydrated and glowing."

She also shared her affection for the brand’s products, stating, "Vaseline’s Gluta-Hya is one of my favorite products because it leaves my skin moisturized and radiant without feeling heavy or sticky."

Fernando Kahane, Global Brand Vice President of Vaseline, stated, "Vaseline has been a trusted body care brand across generations, and we are excited to begin this new chapter with Jennie."