LE SSERAFIM wraps up their first-day sales for 'PUREFLOW pt.1'

Girl group LE SSERAFIM has officially wrapped up first-day sales for their comeback album, 'PUREFLOW pt.1.'

According to data released by the Hanteo chart, the group's second mini-album 'PUREFLOW pt.1' sold about 435,000 units on the first day of its release. With this, the project has become their fourth best-selling album in first-day sales, following behind their previous releases 'UNFORGIVEN,' 'EASY,' and 'HOT.'

'PUREFLOW,' which is derived from an anagram of "POWERFUL," marks a new chapter in the group’s evolving narrative around fear and growth. It expands the identity first introduced with “FEARLESS” into a more mature and continuous perspective, where the members explore fear in different stages: uncertainty, awareness, response, and release.

The album's title track, "BOOMPALA," is built on a Latin house foundation and samples the globally recognized hit “Macarena,” creating an instant familiarity and infectious energy.