HYBE’s new podcast series ‘STAN:A’ enters Spotify’s global music podcast charts

HYBE’s recently launched podcast show STAN:A has reached No. 1 on the platform’s music podcast charts in major markets.

STAN:A has introduced original video podcast series including ‘The Blood Diary’ hosted by K-pop powerhouse ENHYPEN, and ‘Music In My Business’ hosted by father-daughter musicians Hitchhiker and ZIN CHOI. The show offers audiences new ways to engage with artists and K-pop culture through integrated visual and audio storytelling.

On Spotify’s global podcast charts in the Music Category, the show reached No. 1 in the United States, United Kingdom, Germany, and Australia, while climbing to No. 2 in Sweden. Its reach continued to expand throughout May, with STAN:A charting in additional markets such as France, Ireland, and Italy.

The show also entered Spotify’s overall Top Podcasts and Top Episodes charts across 11 countries. With the majority of its viewership coming from outside Korea, STAN:A’s strong performance underscores the increasing global influence of K-pop-related content.

According to Spotify, ‘The Blood Diary’ achieved multiple 1 million-view episodes and attracted a significant number of viewers who had not previously streamed ENHYPEN’s music.

"It's remarkable to see a Korean-language video podcast resonating so deeply with audiences across North America, Europe, and beyond,” said Gautam Talwar, Spotify’s General Manager for Asia Pacific. “More than a reflection of K-pop's ever-growing global appeal on Spotify, STAN:A's success also highlights the power of video podcasts in driving fandom as it provides audiences with new ways to discover, interact, and deepen connections with the artists they love—no matter where in the world they are."

“The success of STAN:A highlights the growing role of podcasts as a powerful platform for artist engagement, reaching broader audiences and creating meaningful pathways to music discovery,” said HYBE MEDIA STUDIO. “We will continue to develop content that enables more listeners around the world to experience K-pop in accessible and engaging ways.”