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IVE's Leeseo named the new muse for beauty brand Lizda
BY spjw99 · June 5, 2026
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IVE's Leeseo has been named the new muse for the makeup brand Lizda.
Lizda announced the partnership on May 29, with Leeseo fronting the brand's global integrated marketing campaign for its "idol prep primer" line. Photoshoots, campaign materials, and product visuals are set to roll out in sequence.
A Lizda representative said the brand chose Leeseo because her "bright, healthy image and lovely mood align well with our brand direction."
Leeseo continues her schedule with IVE, who recently held Osaka Dome concerts and are set to perform at Tokyo Dome in June.
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