Stray Kids' Felix selected as new global model for BBQ, new menu teasers unveiled

BBQ Group has officially announced the selection of Felix from K-pop sensation Stray Kids as its new global brand ambassador. This exciting partnership was revealed on June 23, 2026, alongside the release of teaser videos for upcoming menu items.

According to Newsis on June 23, BBQ plans to leverage Felix's global influence to more directly convey its brand identity to international consumers. The company aims to strengthen its position as a premium K-chicken brand through various marketing campaigns, including the new menu items that will feature Felix.

Felix has previously shown his fondness for BBQ, mentioning their 'Crunch Butter Chicken' and 'Jamaica Sotteok-manna Chicken' on fan communication platforms. A BBQ official noted that Felix's authentic connection to the brand, coupled with his significant global impact in music, fashion, and beauty, is expected to resonate strongly with both domestic and international customers.

Two distinct teaser videos starring Felix have been released on BBQ's official social media channels. These teasers showcase Felix's diverse charms, building anticipation for the new menu offerings. His group, Stray Kids, has demonstrated a dominant global presence, achieving eight consecutive No. 1 albums on the Billboard 200 chart, as reported by News on June 23. BBQ, which currently operates over 800 stores across 57 countries, anticipates that this collaboration will further expand its reach to overseas consumers.