PEACEMINUSONE, founded by the king of K-pop G-Dragon, has grown far beyond a fashion label into a globally influential lifestyle brand.
Since its launch in 2016, PEACEMINUSONE has collaborated with some of the biggest names in fashion, sports, luxury, technology, and entertainment. The brand has transformed its signature "minus-one" daisy motif into one of the most recognisable emblems in high fashion and street culture.
From iconic sneaker releases to luxury lifestyle products, here’s a look at the renowned brands that have partnered with PEACEMINUSONE over the years.
For PEACEMINUSONE's latest collaboration, GD teamed up with The Walt Disney Company Korea and created a collection under the concept “The First Fan”. Celebrating the release of ‘Toy Story 5,’ the collection fused iconic characters such as Woody, Buzz Lightyear and Jessie with the PEACEMINUSONE daisy. Tech accessory titan CASETiFY also joined the project, dropping mobile accessories including phone cases and AirPods cases.
Perhaps the most iconic collaboration in PEACEMINUSONE’s history is its long-running partnership with Nike. What began with the highly coveted Air Force 1 "Para-noise" evolved into the creation of the distinctive Nike Kwondo line. From apparel to limited-edition sneakers, every Nike x PEACEMINUSONE release has generated immense hype, with products frequently selling out within minutes.
PEACEMINUSONE made a historic collaboration with Nike and the Korea Football Association (KFA) to design the "Tigers of Asia" collection for the 2026 FIFA World Cup. Under G-Dragon’s creative direction, the collaboration reimagined the Taeguk Warriors’ match day kits, off-field tech-fleece apparel, and the Nike Cryoshot sneaker.
Expanding its footprint into ultra-luxury audio, PMO partnered with Bang & Olufsen. The result was the Beoplay H100 G-Dragon Edition, a hyper-exclusive collector's item limited to just 188 units globally. The flagship headphones featured custom daisy-embellished ear cups and PEACEMINUSONE engraved leather pouches.
Luxury jewellery and watchmaker Jacob & Co. partnered with PEACEMINUSONE for an exclusive collaboration that fused high jewellery craftsmanship with contemporary street culture. The partnership yielded masterfully crafted, diamond-encrusted jewellery pieces and custom watches featuring the signature missing-petal daisy.
MONAMHEE, a trendy Korean lifestyle brand known for its plush aesthetics, collaborated with PEACEMINUSONE on the exclusive Daihee and Syhee Plush Keyrings, which melded cute character design with edgy street aesthetics.
PEACEMINUSONE ventured into the world of fragrance through a collaboration with the renowned French perfume house FREDERIC MALLE. G-Dragon worked on highly limited, custom-packaged editions of the fragrance featuring PMO’s branding, resulting in a distinctive sensory experience.
Outdoor equipment brand Helinox joined forces with PEACEMINUSONE for a collection of premium camping and outdoor products. The collaboration resulted in a line of portable chairs and tables featuring the label’s recognisable branding.
Japanese concept store THE CONVENI partnered with PEACEMINUSONE on a range of exclusive products. The collaboration reflected both brands’ shared appreciation for contemporary culture, limited-edition releases, and innovative retail experiences.
PEACEMINUSONE collaborated with the exclusive Japanese label MIYAGIHIDETAKA, known for its unique reinterpretation of vintage textiles and bandana patterns. The partnership resulted in limited flannel bandana shirts.
Long before collaborating with The Walt Disney Company for ‘Toy Story 5,’ PEACEMINUSONE already released projects featuring one of its most iconic characters, Mickey Mouse. The collaboration merged nostalgic imagery with G-Dragon’s modern artistic approach.
For the collaboration with Red Bull Korea, PMO released custom-designed, limited-edition PEACEMINUSONE cans, blending high energy with high-street style. The product was available in convenience stores in South Korea.
PEACEMINUSONE unveiled its collaboration with VOGUE Korea during the festivities of Seoul Fashion Week in 2017. The collab resulted in exclusive merchandise for the event, including T-shirts, caps, and even masking tape featuring PEACEMINUSONE’s revised Vogue logo.
PEACEMINUSONE partnered with Japanese fashion label AMBUSH to create pieces that combined both brands’ distinctive aesthetics. The collaboration was praised for its bold designs and its fusion of luxury fashion and streetwear influences.
Before the French high-fashion, streetwear, and accessory retailer Colette closed down, they hosted PEACEMINUSONE drops, featuring co-branded accessories, caps, and T-shirts.
One of PEACEMINUSONE's earliest collaborations was with Italian luxury footwear designer Giuseppe Zanotti on an exclusive capsule collection. The partnership produced a range of glitzy, punk-inspired loafers and lace-up shoes adorned with glitter, sequins, and metallic detailing.
What makes PEACEMINUSONE's collaborations so impactful is not only G-Dragon's immense star power but also his uncompromising creative vision. Every partnership embodies the brand's commitment to art, individuality, and innovation, reinforcing PMO's status as one of the world's most influential celebrity-founded brands.
SEE ALSO: G-Dragon appointed as ambassador for the 48th UNESCO World Heritage Committee
SEE ALSO: Disney and G-Dragon’s PEACEMINUSONE launch ‘Toy Story’ collaboration collection across Asia
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