Rising girl group Hearts2Hearts is proving their 'it girl' status with the successful release of their second mini-album, 'Lemon Tang'. To celebrate the comeback, the group has launched a series of collaborations with various popular brands, creating a major buzz.
As of July 3, Hearts2Hearts has partnered with a fashion and beauty store to release a special collection featuring their official character, 'Hakkyuha,' and artwork inspired by the new album's concept. They also teamed up with a premium ice cream brand to launch a new flavor that matches the song "Lemon Tang," combining sour lemon, soft cheesecake, and popping candy.
To celebrate the ice cream launch, a special pop-up concept store will be open in Apgujeong, Seoul, until July 12. The collaboration relay also includes a partnership with a self-photo booth brand, which has released a special high-angle photo frame for fans.
This commercial success is matched by their musical achievements. Hearts2Hearts took home their first win for the title track "Lemon Tang" on the July 2 broadcast of Mnet's 'M Countdown'.
The group is set to continue promotions with performances on KBS 2TV's 'Music Bank' on July 3 and MBC's 'Show! Music Core' on July 4. Additionally, members Yuha, Stella, and Eina will serve as special MCs for this week's 'Show! Music Core'.
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