IVE continues Japan craze with appearance on ‘THE MUSIC DAY 2026’

IVE is set to continue its remarkable success in Japan with an appearance on one of the country’s biggest annual music events.

On July 4, IVE will perform on Nippon TV’s 'THE MUSIC DAY 2026', which will air live for approximately nine and a half hours beginning at 1:30 PM JST.

'THE MUSIC DAY' is one of Japan’s largest summer music specials, bringing together many of the nation’s biggest artists each year. The program features performances from more than 60 artists, celebrating hit songs across generations through special stages and unique collaborations.

IVE’s participation further highlights the group’s growing influence in Japan, where it has steadily built a strong fanbase since its Japanese debut.

The appearance comes shortly after IVE successfully wrapped up the Japanese leg of its second world tour, 'SHOW WHAT I AM'. The tour concluded with a performance at Tokyo Dome on June 24, following its kickoff at Kyocera Dome Osaka in April.

The dome tour attracted a total of approximately 127,000 concertgoers and received extensive coverage from Japan’s five major sports newspapers, underscoring IVE’s popularity in the country.

From chart success and album sales to sold-out concerts and frequent television appearances, IVE has continued to strengthen its presence in Japan. With another major national television performance on the horizon, the group’s “IVE phenomenon” in Japan shows no signs of slowing down.