ITZY and WINNER's Song Min Ho (Mino) showcased their title as hot icons of the MZ Generation, in Adidas's latest 2021 Fall/Winter 'MIDNIGHT FLEECE' campaign video.
On September 23, Adidas Korea released two different 'MIDNIGHT FLEECE' campaign videos, where ITZY and Song Min Ho were seen modeling their collection. This marks ITZY's first partnership with Adidas, representing their collection as the main model. Song Min Ho has had previous collaborations with Adidas, and this newly launched campaign unveiled new charms to their partnership. Adidas's newly announced models ITZY and Song Min Ho displayed their free-spirited poses and stylish sensibilities, and they reportedly attracted the attention of many staff members present at the filming site.
Adidas launched their 'MIDNIGHT FLEECE' campaign with a powerful message that read, "WE OWN MIDNIGHT". This contains a significant meaning for young men and women who do not fall asleep easily at 12 o'clock, midnight. However, despite the barriers of today and tomorrow's unknown they confidently move toward their goals. For Adidas's 2021 FW season collection 'MIDNIGHT FLEECE', a reversible fleece jacket with a water-repellent woven backside, that can be worn as a light jacket during chilly nights, will be released. The special feature of this jacket is that according to one's mood, the jacket can be styled in two different ways.
Adidas's 'MIDNIGHT FLEECE' collection will officially launch on September 24 KST.
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