KEYVITUP unveils "LEGENDARY" MV with bold, free-spirited hipster style

On April 28, KEYVITUP released the music video for their latest track "LEGENDARY," drawing attention with its distinctive visual style and confident performance energy.

The music video highlights the group’s free-flowing choreography with a hipster-inspired concept that emphasizes individuality and charisma. The members deliver smooth and expressive movements throughout, reinforcing the track’s bold and self-assured identity.

A notable feature of the MV is its cinematic portrayal of luxury and aspiration. Scenes of the members traveling in a limousine present a stylized glimpse into a star-like lifestyle, blending elegance with a relaxed and youthful attitude.

Produced under the guidance of Kim Jaejoong, KEYVITUP has drawn attention since before their official debut as his first boy group project, generating strong anticipation within the industry. The five-member lineup consists of Hyunmin, Taehwan, Sena, Jaein, and Rukia. The group’s name combines “Key,” symbolizing openness and possibility, “VIT,” derived from “vital,” representing life energy, and “UP,” signifying growth and elevation. Together, KEYVITUP carries the meaning of “opening the doors to the world and delivering vitality.”

With “LEGENDARY,” KEYVITUP continues to build their identity as a rising group aiming to establish a fresh and distinctive presence in the K-pop landscape.