Yuju returns with haunting new single “First Love Is a Curse”

Singer-songwriter Yuju returns on April 29 with her new single “First Love Is a Curse,” released at 6 PM KST along with its official music video on major streaming platforms.

The music video visually expands the song’s theme of painful first love, portraying love as a beautiful yet destructive memory that lingers like a curse. It highlights emotional contrast through cinematic storytelling, emphasizing isolation, nostalgia, and the blurred boundary between affection and suffering.

Yuju participated in both the lyrics and composition, strengthening her identity as a singer-songwriter. The release showcases her continued artistic growth, combining emotional depth with a visually atmospheric MV that intensifies the song’s message of love and loss.