BoA unveils second MV teaser for digital single “Ain’t No Hard Feelings”

BoA released the second music video teaser for her upcoming digital single “Ain’t No Hard Feelings” on May 23, building anticipation ahead of her return.

The newly released teaser features cinematic travel-inspired visuals, including scenes of an airplane in flight and Japan’s iconic Mount Fuji. In another sequence, BoA is seen capturing cherry blossoms in bloom using a camcorder, adding a nostalgic, documentary-like tone to the concept. The imagery suggests a reflective and free-spirited mood aligned with the single’s emotional theme.

The digital single “Ain’t No Hard Feelings” is scheduled for release on May 30, 2026, at 00:00 AM (JST/KST). The release will take place shortly before BoA’s upcoming concert activities, further heightening expectations for her new musical era.

This upcoming comeback is also notable as it marks BoA’s first release since establishing her own agency, BApal Entertainment. According to earlier statements from BApal, the company was founded to allow BoA to more clearly express her artistic direction and creative vision. The name “BApal” combines “BoA” and “pal,” meaning “friend,” symbolizing a closer and more personal connection with her music and audience.

With the second teaser now released, anticipation continues to build for what is expected to be a more introspective and self-directed chapter in BoA’s long-standing career.