Jungkook's two recent Vlives not only broke many records but caused major cross-industry waves.
1. K-pop
Jungkook's first Vlive in 2021 gathered 13.5 million real-time viewers in just 45 minutes of his live streaming, became the most viewed Vlive in real-time before it was dethroned by Jungkook's latest Vlive on March 7th. His latest Vlive gathered 22 million real-time views in just 1 hour 18 minutes of his live streaming, broke his own previous record, and now remains the most viewed V-live in real-time in history.
Jungkook vlive today ended with +22.1M views and +21.8M comments!!
— keci⁷⁺¹ | #LILAC (kinda ia) (@likechizu) March 7, 2021
Now he's officially breaking the record for the most real-time viewers and most real-time comments in vlive history which held by him last week with +13.5M views and +10.2M comments
Cingratulation!! @BTS_twt pic.twitter.com/6MT5RwZTyP
2. International music scene
Jungkook's latest Vlive garnered 22 million real-time views, which exceeded 2020 GRAMMYs viewership which was 18.7 million. The news was reported by several media including Breaktudo and Republic World.
INFO | Jungkook's 7th March Vlive drew more real time viewers (22+ Million) than 2020 GRAMMYs (18.7M) 💫
— Jungkook SNS✨ (@Jungkook_SNS) March 7, 2021
According to major sources like The Newyork Times and Variety, 2020 Grammys had 18.7M viewers!
JUNGKOOK'S POWER AND IMPACT IS UNMATCHED🔥 pic.twitter.com/ITs7u8QTHP
BTS: Jungkook agora é dono de um novo recorde no VLive: ele conseguiu chegar a marca de 22 milhões de espectadores simultâneos (em tempo real).
— BreakTudo (@BreakTudo) March 7, 2021
O artista ultrapassou o número de telespectadores do Grammy em 2020 apenas com uma live. @BTS_twt pic.twitter.com/Us5xZjtfwo
'10000 hours' original singer Dan + Shay took it to social media to appreciate Jungkook's live rendition of the song during his Vlive. The pop duo also expressed their wish for a future collaboration. Justin Bieber's manager, Scooter Braun reposted Dan + Shay's Instagram story of Jungkook singing '10000 hours' with the caption, "Thank you Jungkook."
wow, this is awesome. we are huge fans of @BTS_twt and very grateful for jungkook + army’s support of 10,000 hours. would love to make a song together someday. 💜pic.twitter.com/MMzp9TH30o
— Dan + Shay (@DanAndShay) March 7, 2021
Scooter Braun shared Dan + Shay’s instagram story that posted the video of Jungkook singing “10000 Hours” w/ message “thank you Jungkook” pic.twitter.com/bhEz9sftWT
— Jungkook Times✨ (@JJK_Times) March 7, 2021
Warner Music Japan International posted about the impact Jungkook had caused after he sang 'At My Worst' by Pink Sweat$ on his Vlive. The song experienced a huge spike on Spotify charts in different countries around the world.
Warner Music Japan Intl tweeted:
— Jungkook Times✨ (@JJK_Times) March 10, 2021
“BTS’ Jungkook covers Pink Sweats’ ‘At My Worst’❣️And then it happens that the song’s ranking soars in different countries around the world😍” + pic.twitter.com/ISw8evTFtU
3. Food and beverage industry
Korean tea brand TEAZEN reveals that their Kombucha product had risen 500% in sales in the first week of March compared to the previous week, after Jungkook drank and introduced the drink on his previous Vlive. TEAZEN posted on their Instagram about Jungkook's insane impact on their sales. They wrote “Just one word from him and a month’s worth of supplies sold out in 3 days. Thank you.”
Not only that, TEAZEN's Kombucha product recorded its highest export ever, with an increase of over 800% compared to the previous month. Japan saw the largest increase, followed by China and the United States. Many major Korean newspapers including The Donga Ilbo, Korea Economic Daily, Daily JoongAng, and more reported about the Kombucha craze and how Jungkook's massive influence helped small businesses grow.
Korea’s Kombucha brand ‘TEAZEN’ updated 2 posts on their Instagram about the impact Jungkook has brought to their sales. They wrote “Just one word from him and a month’s worth of supplies sold out in 3 days. Thank you.” + pic.twitter.com/PtGf8qVdyl
— Jungkook Times✨ (@JJK_Times) March 4, 2021
[K-MEDIA] Sales rose sharply as BTS Jungkook drank Kombucha on his Live. According to TEAZEN, exports of Kombucha also hit a record high with an increase of over 800% compared to the previous month. Japan saw the largest increase, followed by China & the United States. pic.twitter.com/ttbi0BbfGK
— 𝐽𝐽𝐾 📁 (@jeonfolders) March 9, 2021
Major SK newspapers that reported on Jungkook's 'sold out' effect, his impact on SMEs and sales include:
— Jungkook Press (@JungkookPress) March 9, 2021
The Korea Economic Daily
The Dong-A Ilbo
Maeil Business Newspaper
MK BUSINESS
Money Today
MoneyS
Star Financial News
Daily JoongAng
Korea Daily
Seoul Economic Daily
NBN NEWS pic.twitter.com/QxS2Z2CIWn
4. Fashion industry
Image credit: @Bangtan_Style07 @513131tj
Clothing brand LAMODECHIEF thanked Jungkook on Instagram for wearing their ECO leather oversized shirt on his Vlive. They also made a donation to a children’s shelter under ARMY’s name to show appreciation for their business growth after Jungkook constantly wearing their clothing.
[INFO] Clothing brand LAMODECHIEF thanked Jungkook on one of its comment in a vlive video clip of JUNGKOOK wearing LAMODECHIEF Eco leather oversized shirt.
— ᴊᴊᴋ ᴅᴀɪʟʏ ᴜᴘᴅᴀᴛᴇ 𝄞 ʲᵏ➳🦋💙🐠♡ (@Daily_JKUpdate) March 8, 2021
“Thanks for wearing LAMODECHIEF, we purple JUNGKOOK💜” pic.twitter.com/7AVjRits75
Korean newspapers The Simin Ilbo and KDF News report on clothing brand, La Mode Chief, making more donations to Social Welfare Center and Children Welfare Institute in Uijeongbu under ARMY's name after Jungkook's influence generated record sales for the brand.#정국 #JUNGKOOK pic.twitter.com/Y6ScOyY4hA
— Jungkook Press (@JungkookPress) March 9, 2021
Apart from that, the GUCCI tote bag seen on Jungkook's Vlive became a hot item too. A Korean fan went to check out the bag but there were so many people she had to wait for 50 minutes!
Op went to check the bag seen in Jungkook's vlive but there were so many people that they had to wait for 50 minutes! https://t.co/CAKgBdptXp
— Jungkook SNS✨ (@Jungkook_SNS) March 8, 2021
5. Technology
Science and technology news outlet, Tech Times reported in their article about Jungkook's broken Samsung phone going viral. They wrote, "Jungkook's video of his broken Samsung smartphone went viral after he was seen keeping the device and taping the damaged backside of his phone."
Science and technology news outlet, Tech Times, reports:
— Jungkook Press (@JungkookPress) March 8, 2021
"Jungkook's broken Samsung phone is now viral"
"Jungkook's video of his broken Samsung smartphone went viral after he was seen keeping the device and taping the damaged backside of his phone."#정국 pic.twitter.com/VD4i5ZN1vm
6. Korean drama
Korean media reported about Jungkook's Vlive real-time views actually surpassed the ratings of popular Korean drama 'Penthouse 2.' They wrote, "SBS’ Friday-Saturday drama ‘Penthouse 2’ is recording unrivaled ratings of nearly 25%. However, compared to Jungkook’s live, the number of viewers are far behind."
SBS’ Friday-Saturday drama ‘Penthouse 2’ is recording an unrivaled ratings of nearly 25%. However, compared to Jungkook’s live, the number of viewers are far behind. https://t.co/dhb5yjIQJe
— 정국 한국팀 (@JKTEAM_KOR) March 8, 2021
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
SEE ALSO: BTS unveils exclusive Spotify "Merry Go Round" music video ahead of record-breaking world tour
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