BTS' Jimin's brand power is in full swing for the #GalaxyZFlip3 as Samsung announces the phone's pre-orders outpacing all total Galaxy Z device sales to date

On August 21, Jimin ranked first in brand reputation for individual boy group members, extending his reign on the throne to 32 consecutive months and 34 months cumulatively. This ranking helps to gauge the marketability of an idol in South Korea, based on how the public perceives them, and it influences matters such as brand endorsement deals for an idol.

He also ranked first in the Gallup survey for 'Korea's Most Preferred Idols' for years 2018 and 2019, becoming the first male idol ever to top this survey, and also the first and only male idol to rank first for two consecutive years. Jimin was also the highest-ranking BTS member since the year 2016. Gallup is an international research company that conducts surveys on public opinion for various topics, with the most notable one being presidential elections. Their surveys have 95% reliability.

Data from google trends collected up until August 21, also portrayed that Jimin was the most searched BTS member worldwide in the past year and also in the past five years. These results applied to the 'news' category and the 'celebrity and entertainment' category, specifically under web search, image search, and YouTube search https://www.allkpop.com/articl.... 

BTS is already the most popular group in the world currently, and for Jimin to be the most searched in the group speaks to his impact.

Suffice to say, Jimin would be the dream brand ambassador for any company, considering his scale of popularity both domestically and internationally.

Samsung is one of the companies that have managed to sign on BTS as brand ambassadors. The group has been at the forefront of promoting new phone models released by Samsung, such as the S20, S21, and the latest model being the highly innovative gadget, the #GalaxyZFlip3. Recent news reported by Rolling Stone magazine stipulates that the #GalaxyZFlip3 has so far been the most successful campaign by the group, with preorders outpacing the total sales for Galaxy Z devices to data in 2021 https://t.co/bxyM3QYTmi?amp=1.

Jimin has definitely been instrumental in achieving these results. From back when the ambassadorship deal commenced, Jimin has proved to be a valuable partner for the brand, influencing sales in a significant manner. In fact, several media outlets in South Korea and abroad published reports mentioning his impact on the brand's sales and its market ranking as one of their ambassadors.

Jimin's brand power has only grown in multiples since then. Since Samsung launched the#GalaxyZFlip3, his impact has once again been felt with intensity. Some of his fans made pre-orders immediately after the product launched, making sure to order it in the color which Jimin was holding in the promotional photographs and video advertisements. Notably, Jimin appeared to have been holding two different colors in the posted promotional photos and the video clip in the advertisement, which got some fans debating on the color to purchase. Nevertheless, one thing for sure is that they intended to get the new gadget because of Jimin.

Sure enough, Jimin's fans purchased the new phone model and have been posting short clips of the phone, showing Jimin's videos and photos on the screen. This phone costs no less than $1,000 depending on the region of purchase, and it is impressive that Jimin's fans are not holding back in purchasing it due to the influence that Jimin has on them. Some of Jimin's fans who have received their phones so far and made posts about it are as shown, some of whom have received responses from Samsung.

끼에에엥 ♥︎ 제트플립 갈김 ♡♡♡ pic.twitter.com/bDkRaTZWo9

— 깡블리 (@kking_jimin) August 25, 2021

나도 오늘 받았는데 진짜 최고 예쁨💜
울 지미니 매일 다른짤로 만날수 있겠구나,,,
여기가 천국이구나,, https://t.co/7tgMJREunQ pic.twitter.com/JWdVgg0duf

— 베이리프 (@bayleaf_13) August 24, 2021

이제 🍎안녕 그 동안 고마웠어
🌌 잘 지내보쟈 🤝 pic.twitter.com/mm1WV8DMEc

— ▫️짐블리▫️ (@10130513_) August 24, 2021

넘예뻐ㅠㅠ 움짤은 네가나의봄날님ㅜㅜ 사람들이 유료로한거냬 움짤이다함 pic.twitter.com/7CdUjdMksi

— 은앵 (@vvey613) August 24, 2021

엉엉 진짜 기여워요 🥺💜 https://t.co/rk8rv5FaD0 pic.twitter.com/lFcgs3j4dH

— ටlㅃl 뽀찜 (@BBOJJIM) August 25, 2021

드디어 나도 받았다!!! 예쁜 지민이 계속 보느라 시간 다 감 ㅋㅋㅋㅋ #Zflip3 #모델이좋아서 @BTS_twt pic.twitter.com/QFcnXbsSO9

— JM_diamond (@newFilterJM) August 24, 2021

데이터 옮기느라 고생했다😭😭😭
첫 커버화면은 고르고 골라 눕지민이로🥰
반갑다 뉴폰! 잘 부탁해💛 pic.twitter.com/YvPu0eDvA7

— 피어나는망개 히💛PTD¹³ (@dear_blooming) August 26, 2021

My #JIMIN phone is finally here!

Thanks @SamsungMobileUS @SamsungMobile #GalaxyZFlip3 is awesome!

Now let’s stream for Jimin.💛#GalaxyxBTS #지민 @BTS_twt #BTS pic.twitter.com/53nUfNGVOM

— Park Jimin USA 🇺🇸 (@ParkJiminUSA95) August 26, 2021

Just posted a photo https://t.co/7MbWzzjxfB#JIMIN @SamsungMobile @SamsungMobileUS pic.twitter.com/G2QOCxQOc2

— Park Jimin (@ParrkJimin13) August 26, 2021

#zflip3 #bts_twt #하루종일_지민이만_ #💜 pic.twitter.com/PVdgehdSzM

— 찜찜 (@_pjm1013_07yn) August 25, 2021

ㅠㅠ 어떡해 넘 귀여웡 ಥ_ಥ ㅠㅠㅠ#JIMIN #지민 #ジミンpic.twitter.com/WR9RqJTwdk

— 지미니우지니_𝕱𝖎𝖑𝖙𝖊𝖗¹³ (@jiminy_woojiny) August 26, 2021

사전예약했던거 어제 막타임으로 개통해서 겨우 데이터만 옮기고 잠들었다가 눈뜨자마자 출근하느라 최적화 1도 못했는데 다 제끼고 심혈을 기울여 골라두었던 15장의 지민이부터 외부 디스플레이에 채워 넣음 하... 좋구나 보람찬 점심시간이었다 #갤럭시z플립3 #JIMIN #지민 #박지민 pic.twitter.com/hSVz6lxnPd

— 매력있당원𝙱Â𝙽Ă🐣¹³이삐 (@AlexArmantoBANA) August 27, 2021

Jiminking💛💛💛#GalaxyxBTS #JIMIN #PARKJIMIN #지민
pic.twitter.com/Vmeb3f9kY0

— jimin이너피스 🔰BTS⁷ (@jimin69684740) August 25, 2021

After a lot of back & forth between the #zfold3 & #zflip3 , I settled on zflip3 since #JIMIN is promoting it😖. Just unboxed & haven't set it up yet, can't wait for the cutest Jimin videos to adorn this baby.
PS:- ignore lighting @SamsungMobile @SamsungIndia @SamsungMobileUS pic.twitter.com/XgoA8uU6MP

— JIMIN Jennie(🍒 STAN, JIMIN ONLY IT BOY💛) (@JIMINJennie6) August 28, 2021

I'm enjoying sweet vibes with my #Jimin #GalaxyZFlip3 phone 💛#GalaxyxBTS #지민 #BTS@SamsungMobileUS @SamsungMobile https://t.co/uY21FdXrgz pic.twitter.com/CsloW0Z7HK

— Chimmy888 🍒🐥¹³ (@JiminFilter888) August 27, 2021

지미니 가득🥰 pic.twitter.com/nW9oI9iOX0

— 🐥지미나ᰔᩚ¹³ ᎥᏝᵒᵛᵉϋ💛 (@myjjiminee) August 28, 2021

#JIMIN made me do it! @SamsungMobile @SamsungMobileUS #zflip3 pic.twitter.com/F8KQnXQVAW

— PJM_Magazine (@PJM_Magazine) August 28, 2021

💜

— Samsung Mobile US (@SamsungMobileUS) August 27, 2021

이 짤 만드신분
큰절 올립니다,,,💛 pic.twitter.com/4gCDDHi7Ku

— ▫️짐블리▫️ (@10130513_) August 30, 2021

One new fan, in particular, was planning on buying a phone in two weeks, but after coming across Jimin recently, and got to see the product he was promoting, plans changed, and he decided to buy the #GalaxyZFlip immediately. Additionally, some more fans still intend to purchase the phone in the near future.

this could be my next phone since jimin and bts are promoting it. this is a sign that i should switch to @samsungmobile. i'm buying a new phone in 2 weeks and this phone just jumped to the top of the list. https://t.co/LmmPLO8ftS

— Avatar The Last Airbender (@AirbenderPosts) August 27, 2021

i know i said i'd wait a couple of weeks but i couldn't help myself. i was compelled to do it right away. jimin's pull is too powerful. thank you @samsungmobileus + @samsungmobile + @BTS_twt #zflip3 #jimin pic.twitter.com/oDH1IgzWld

— Avatar The Last Airbender (@AirbenderPosts) August 28, 2021

i think you're right. it's the moves the vocals and the alluring eyes >_<

— Avatar The Last Airbender (@AirbenderPosts) August 28, 2021

Indeed Samsung knows and acknowledged the brand power that Jimin possesses, based on past results and even now. For this particular campaign, Samsung incorporated the group's latest hit single, 'Butter,' in advertising the product. For one part, there were photo advertisements posted on different Samsung official handles for different regions. On the other part, a video advertisement was posted on the brand's YouTube channel, and it had snippets of the song's music video. Here, Jimin's part in the music video, which had come to be known as the '1:11 Killing Part' on the song's release, was featured in the AD. Additionally, as the official accounts made other posts on Twitter, they specifically extracted Jimin's part and used it in their posts on the official Twitter handles. The case has been the same in previous campaigns, such as the S21 campaigns.

Yet another huge TV broadcast using Butter’s killing part now known as “JIMIN’s 111” to report on BTS’ huge achievements✨😎✨

1:11 is where JIMIN’s 2nd pre-chorus starts in the official Butter MV, and is tagged as the song’s best part.

US Fox 5 TV:
pic.twitter.com/H1cTcVuXZC

— BTS Frontman JIMIN is Kpop’s Best Dancer ①③🍒 (@AnyaSpade4) May 23, 2021

#SamsungUnpacked | Jimin

Jimin's part on Butter is present on #GalaxyZFlip3 AD@BTS_twt pic.twitter.com/1YXpXsxsnK

— JIMIN DATA | Slow (@PJM_data) August 11, 2021

Unfold your world like no other with #GalaxyZFlip3 💜 @BTS_twt #GalaxyxBTS #SamsungUnpacked pic.twitter.com/1rD7cOtKXG

— Samsung Mobile (@SamsungMobile) August 12, 2021

Ahora #BTS expande su mundo con los nuevos #GalaxyZFold3 y #GalaxyZFlip3 💜💜💜 pic.twitter.com/igTGZWDiGu

— Samsung Latinoamérica (@SamsungLatin) August 11, 2021

Unfold your world just like @BTS_twt does theirs... with the #GalaxyZFlip3!#GalaxyxBTS #SamsungUnpacked pic.twitter.com/InOe4Uwcap

— Samsung Support US (@SamsungSupport) August 12, 2021

Jimin is proving his brand power even in such products whose pricing can be considered to be high-end, given that the phones are intended for the mass market. His power and influence know no boundaries, and he is truly one of the top, if not the top brand ambassador.