BTS member Kim Taehyung, aka V, has once again demonstrated the 'V-effect' with BTS's recent collaboration for FILA.
On September 16, FILA Korea released their BTS 'Dynamite' Collection, and the black Dynamite Donut Hoodie modeled by V sold out and is currently the top-selling product from the collection.
One day after the collection's release,V's Hoodie ranks 1st in weekly popularity and 6th in monthly popularity, highest among BTS members.
As shown on FILA Korea's website, it currently has the highest interest to sales (1,481) number among products worn by BTS members, making it an all-kill in both sales and popularity.
With the release of BTS Dynamite Fila Collection, Taehyung's Dynamite Hoodie ranked–
— 𝑻𝑨𝑬 𝑭𝑶𝑳𝑫𝑬𝑹 (@thetaefolder) September 17, 2021
☆First in Weekly Popularity
☆Sixth in Monthly Popularity (1st among members)
★ Face of the collection
★Highest interest to sales number (1,481) making it an All kiII in ranking & sales. pic.twitter.com/aV4w1gLsgv
Products worn by Taehyung for previous FILA x BTS collections also became top-sellers of their respective collections, proving V's consistent brand power.
📰 #BTSV’s Fila t-shirt from the athletic clothing line’s summer collection quickly sold out at Fila Korea & Fila Japan following the release of V’s pictorials, putting another one of his modeled items on the best-seller list.
— BTS V UNION (@VGlobalUnion) May 20, 2021
🔗 https://t.co/MRBunDf6ro pic.twitter.com/YDaSVacIVS
📰 The jacket & shoes worn by #BTSV in the latest ad are bestsellers, again proving his strong brand power. V’s shoes & clothes ranked 1st & 3rd as real-time bestsellers on the FILA Korea site a just a few hours after the video ad was released.
— BTS V UNION (@VGlobalUnion) April 30, 2021
🔗 https://t.co/Bomf9VauLK pic.twitter.com/x1iUTFCIuB
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
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