
Jimin has reaffirmed his high brand value time and again. As of this month, he has been the number one idol in brand reputation for individual boy group members for 34 consecutive months and 36 months overall, a feat that no other idol has achieved before. The brand reputation index helps in gauging an idol's marketability and helps businesses to decide on whom to select as a brand ambassador for their companies. In addition, he causes different items to sell out every other day just for having them, irrespective of the price tag on the item, and whether he is endorsing the products or not. This economic impact has been felt and acknowledged all across the globe in different industries.
The Italian coffee market is one sector that has absolutely embraced Jimin's economic effect. Reports have continuously surfaced, indicating that several coffee businesses were incorporating Jimin's name and/or pictures in their products as a way to maximize profits.
The most recent case reported was aired on the Korean national broadcaster KTV. The report reiterated Jimin's massive influence on the popularity of Dalgona coffee in Rome, Italy, noting that multitudes of people have traveled from outside of the local area just to try the 'Jimin Coffee.'
Korean national broadcaster KTV reported on Jimin's influence on the popularity of Dalgona coffee in Rome, Italy.
— JIMIN DATA • Jimtober | Slow (@PJM_data) October 27, 2021
KTV noted that many people have travelled from outside of the local area to try the 'Jimin coffee'
pic.twitter.com/HoRYiPwR9f
The owner of this coffee business says that he created the coffee after watching a Vlive broadcast where Jimin and Namjoon were making this Dalgona coffee. The suggestion to call it 'Jimin Coffee' was from his mother, and since then, visitors even from outside of Rome have come to taste it, which made them very happy.
since we saw it from him. A lot of people came to taste it and even from outside Rome and this made us really happy.”
— JIMIN DATA • Jimtober | Slow (@PJM_data) October 27, 2021
Thank you so much @ROCKSTARJIMlN for assisting us with this part💗
The broadcast of reference took place on April 14, 2020.
[VLIVE] 저는 지민이랑 남주니 라이브 본 이후로 지금까지 정수리를 땅에 박고 헤드스핀만 오조오억바퀴 돌고 있어요🤣💦 이 회전 속도면 고속 휘핑기 저리가라‼️🔥 달고나 커피도 순식간에 20130613잔까지 뚝딱 만들어 낼 수 있다구요~😍💖
— V LIVE (@Vliveofficial) April 15, 2020
▶ https://t.co/jZaZQ7qyil#BTS #방탄소년단 #VLIVE pic.twitter.com/OYWdcxmaOy
This Vlive even got featured on the news as it was later revealed by j-hope.

Just this month in Jordan, a birthday project for Jimin involved serving his fans with a cup of coffee that had the image of his face on it. This event was at the FullMoon Cafe in Amman, and fans received photo cards, stickers, and a custom cup sleeve after they purchased this cup of coffee. It is such an innovative idea for a birthday project, but it also shows the influence of Jimin in the beverage industry.
Jimtober Project | FullMoon Café in Amman, Jordan celebrated Jimin's birthday pretty early by serving his fans with a coffee that had his face on it.
— Jimin Daily | JIMTOBER (@JMP_daily) October 6, 2021
Who can decline such a wonderfully innovative project? #Jimtober #JIMINJIMIN #ParkJimin
Read here: https://t.co/m37ZAgwJpb pic.twitter.com/MfGRNXHPbd
For the first time in Jordan, Jimin's picture was printed on hot drinks
— JordanArmy ⁷ 🏖 (@Jordanarmy_bts1) October 2, 2021
لاول مرة بالاردن طباعه صورة جيمين على المشروبات الساخنة 🥺💕#JIMINDAY #HAPPYJIMINDAY @BTS_twt pic.twitter.com/25VUlLC80D

Previous reports of Jimin's influence on Italy's coffee business include a fan-made post on April 4 this year, who said that Biscione cafe in Rome, Italy, sells 'Jimin Coffee.' The owner of this business is a fan of Jimin, which would imply that he has a good understanding of the impact of such a strategy on his business because all of Jimin's fans understand his explosive brand power.
Jimin coffee is sold at Biscione cafe in Rome, Italy.
— 아름다운날들💜💜 (@happylifeWithJM) April 4, 2021
dalgona coffee
The boss is a fan of Jimin. pic.twitter.com/iwst00O4SF
Additionally, a different report had emerged on November 19, stating that Jimin's brand coffee menus are popular in Italy, the home of coffee. The news came from a video on YouTube, which had been taken from a cafe in Rome. While taking a coffee order, 'Jimin cappuccino' happened to be on the coffee menu, a fact that was accidentally revealed and caused surprise to locals. Their surprise shows that indeed they recognized Jimin, and the fact that the business owner included such a name for his coffee shows the impact of the name, as proven by the surprised locals.
Jimin' brand coffee menus are popular in Italy, the home of coffee. A video taken at a cafe in Rome Italy was uploaded on YT which surprised locals when a coffee menu named "Jimin Cappuccino" was accidentally revealed during a coffee order at a place known as BTS Cafe @voteforpjm pic.twitter.com/eajHCqgKTS
— JIMIN¹³ Youtube Support 🍒 (@voteforpjm2) November 19, 2020
211120 #5 (posted 12:53)
— Bri ¹³ 💛 PARK FILTER (@GenieJimin13) November 21, 2020
A video taken at a cafe in Rome, Italy, was posted on YouTube, on the 16th, surprising that a coffee menu named "Jimin Cappuccino" was accidentally revealed while ordering coffee at a place known to locals as "BTS Cafe."https://t.co/1QRRcWIyC7 pic.twitter.com/2OqOvYWZza
This particular coffee is a mix of coffee, cream, and latte, and the idea that had come from the business owner's daughter.
Full video:https://t.co/1KLEeInmBQ
— Jimin Kenya 🥳 Jimtober 🎃 (@pjmsupport_ke) November 17, 2020
Jimin being incorporated into the coffee business in a country known to be the home of coffee clearly demonstrates his impact on the hot beverage market and on businesses in general.
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
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