
Jimin's power knows no boundaries. As an artist, he has become an influential figure in dance and music and is recognized as one of the best performers in the music industry. However, his impact has spread beyond his field of profession and into economics as well. His immense global popularity has come with unimaginable brand power in that whatever he touches becomes a hot-selling commodity with immediate effect. Korean and Japanese media outlets have reported about Jimin's influence for a long time, and the reports keep coming up as his influence further grows with each new day.
On December 16, a clip from one of Jimin's previous Vlive broadcasts where he was talking about his love for ramen was used as an introductory video on tvN's variety show 'You Quiz on the Block.' This particular episode would feature a guest who happened to be a developer of one of the popular ramen flavors. Jimin was once again fronted as a figure of influence in the popularity of ramen, thereby boosting the business endeavors of individuals such as the said guest on the show and boosting the country's economy in effect.
South Korean variety show "You Quiz on the Block" (tvN) highlighted a snippet from Jimin's 2019 vlive where he expresses his love for ramen.
— JIMIN DATA | Slow (@PJM_data) December 16, 2021
The clip was used as part of an introduction to their guest Won Juyeon (developer of Hot Chicken Flavor Ramen).pic.twitter.com/oZLlec2xlR
Jimin has been mentioned several times previously as the reason for increased exports of Korean foods like ramen to the international market. For example, on November 30, The Hankyoreh, one of South Korea's media outlets, named him as a leading figure behind the increasing popularity of tteokbokki sweet and spicy rice cakes and spicy chicken stir-fried instant noodles, which he has been seen eating in his online videos. Interest in these foods was noted to have spiked among fans in regions such as Europe and South America.
South Korean daily newspaper The Hankyoreh highlighted Jimin as a leading figure behind the increasing popularity of tteokbokki and spicy stir-fried instant noodles among fans in world markets spanning from South America to Europe
— JIMIN DATA | Slow (@PJM_data) November 30, 2021
Jimin continues to be a trendsetter in every way pic.twitter.com/5bMf0qOnKw
Another news outlet Channel A also attributed the increased spicy chicken ramen global exports reported early on this year to Jimin's power and influence. In its 'Happy Morning' show, back in May (7th) of this year, the outlet listed the top three powerhouses of Korean Ramen and the 'spicy chicken ramen' ranked second, thanks to Jimin.
Channel A's 'Happy Morning' mentioned Jimin as being the main contributor to the global export of spicy chicken ramen
— JIMIN DATA | Slow (@PJM_data) May 7, 2021
The top three export powerhouses of K-Ramen:
1. Jjabaguri thanks to Parasite
2. Spicy chicken ramen thanks to Jimin.
3. Traditional strong Shin ramen. pic.twitter.com/NOX7E6ckyP
In the same month of May (on 27th), KBS News also aired a segment on the increased global interest in tteokbokki, particularly in countries such as China, Japan, and the US. This topic has been discussed several times in the past by different Korean media outlets. In this segment, Jimin was mentioned as the reason for the record-breaking increase in this commodity's global export, which recorded a whopping 56.7% increase between 2019 and early 2021.
KBS News mentioned Jimin as the reason for the record-breaking increase in global exports of tteokbokki (spicy rice cake)
— JIMIN DATA | Slow (@PJM_data) May 27, 2021
"Tteokbokki, the national snack, is generating USD $54 million in exports, up 56.7% since 2019. BTS Jimin eating tteokbokki is causing a boom in exports." pic.twitter.com/ckqhCkIZrJ
Overall, Korean food exports hit a record high of $4.3 billion, about KRW 4.8 trillion
— JIMIN DATA | Slow (@PJM_data) May 27, 2021
Again, in October of 2020, media reports in South Korea indicated that Samyang Foods' Spicy Chicken Ramen had depicted a noticeable increase in sales in the US and China following the online attention drawn by videos of Jimin, who likes spicy ramen.
In the videos, Jimin's red lips and tears while eating spicy chicken ramen led many international fans to love them, and want to try them.
— JIMIN DATA | Slow (@PJM_data) October 22, 2020
Samyang Food decided to increase the size of its ramen production plant after bearing the benefits
Source: https://t.co/ICGjdnyIKM pic.twitter.com/e0EXtB538G
There is a general consensus in South Korea that Jimin's popularity has greatly contributed to the growing popularity of Korean foods in the global market.
Meanwhile, in Japan, Kiriko Isono spoke of her love for Jimin, emphasizing his sincerity and transparency in his music, dance, and talk as the qualities that have made her love him very much and become such a big fan of his. The comedian, host, and actress has repeatedly expressed her love for Jimin for his art and for his personality, saying, "he is really an angel." Here is the transcript from the show.
Japanese comedian, host & actress, Kiriko Isono, mentioned Jimin during the 5-day BTS special radio show “BTS, My Best Request” by Nippon Hōsō
— JIMIN DATA | Slow (@PJM_data) December 16, 2021
👩🏻Yes, I'm a huge fan of Jimin!
👤Why did you fell in love with Jimin-san?
👩🏻Jimin is so transparent. His talk, his singing, his dance. pic.twitter.com/jiyn4wdplO
👩🏻 Well, I don't know what to say...he's transparent. Jimin is so transparent. The way he talks, his singing, his dance. When you see him dancing to the song "I Need U" when he wearing a pure white costume and holding a white cloth... he really is an angel.
— JIMIN DATA | Slow (@PJM_data) December 16, 2021
+ pic.twitter.com/kB3bHEbMRR


Jimin has also received praise recently for his artistry from Kang Myung-seok, a cultural critic who was a MAMA judge. As reported by Korean media, Myung-seok emphasized that "Jimin is a symbolic artist who is the flower of the awards ceremony" and that "he is the reason why anyone should watch MAMA."
Full excerpt:
— JIMIN DATA | Slow (@PJM_data) December 18, 2021
Kang Myung-seok, a cultural critic who also participated as a judge for MAMA, emphasized in his [Jimin’s] contribution that "Jimin is a symbolic artist who is the flower of the awards ceremony."
+ pic.twitter.com/HyLsXgyZMO
The excerpt above is from one of Jimin’s Naver articles published within the past week!
— JIMIN DATA | Slow (@PJM_data) December 18, 2021
Kang Myung-seok’s quote praising Jimin is dated back to early 2018, where he described Jimin as the reason why you should watch MAMA.pic.twitter.com/fwGJb1KYpm
Jimin continues to leave his mark in every field, within and outside of his profession, for his star aura and the influence that comes with it. He is the pride of South Korea for his contribution to his country's economic performance as well cultural impact, and he is an artist that has become a role model for many new artists and will be remembered for generations to come for his unmatched performances.
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