BTS members are currently on vacation, and Jimin visited Jeju Island in December 2021, where he visited several spots and took photos which he posted on his social media account. While he was only sharing with his fans what he was up to during his resting period, Jimin inadvertently caused quite a stir across the globe, with all his photos gaining more than 10 million likes on Instagram within just a short period of them being uploaded. In addition, the areas he had visited quickly gained traction and attracted a high number of visitors, who also took photos in the same locations and posted them on their social media.
In effect, the Jeju Tourism Organization set up different measures to commemorate Jimin's visit and also to further boost the local economy that has been ailing due to the adverse effects of the ongoing COVID-19 pandemic.
For example, a 'special Jimin photo zone' was set up on Nuwemaru Street, where Jimin had visited and taken a photo so that fans could have a more meaningful experience when they visit and take photos in the area. Reports show that other photo zones that were there previously have been removed, but Jimin's would stay up for longer.
Additionally, the local tourism organization also organized for a 'Jimin Photo Zone Certification Event' where fans could take photos in all the areas where Jimin visited, and post the photos on the organization's website [visitjeju.net]. There will be prizes for a random 200 contestants in this event.
The visit sparked interest in Jeju which had an influx of visitors to the island and especially to the places which he visited. This also led to the the creation of the Nuwemaru photo zone, where he took a photohttps://t.co/FV7ENkFyDj
— Jimin Kenya (@pjmsupport_ke) January 11, 2022
Visit Jeju Korea posted about the Jimin Photo Zone Certification Event
— Jimin Kenya (@pjmsupport_ke) January 12, 2022
Like, comment and share, remember his hashtags always
▪️https://t.co/wHscbPKqCg
▪️https://t.co/X5UyCKPOZF#방탄소년단지민 #JIMIN #지민 #PARKJIMIN #방탄지민 #ジミン pic.twitter.com/QtRrHEhMvv
Several South Korean and international media outlets have reported on this considerable impact that Jimin's visit to Jeju has had on the local economy, emphasizing his power and influence. Major television channels like KBS, JIBS, and YONHAP NEWS have reported about this impact repeatedly.
Some of the reports also mention Jimin's birthday project back in 2021, where his Chinese fanbase collaborated with Jeju Air to exclusively customize an airplane for him, with his images on the inflight cups, tickets, and the plane itself. This project lasted for 3 months, and it saw several people wanting to visit Jeju if only to fly on the Jimin airplane, as seen from Korean netizens' reactions [read here].
Here are some of the reports.
INFO • KBS News reported on the ongoing Jimin Photozone Event held by the Jeju Tourism Organization during their news broadcast.
— TJP (@thejiminpost) January 12, 2022
They noted the organization has also made a themed page including all the places Jimin visited on the "Visit Jeju" website.pic.twitter.com/bTmpMccXuW
Additionally, they added Jimin’s China fanbase previously did an airplane project for his birthday. https://t.co/f0EidcaapD
— TJP (@thejiminpost) January 14, 2022
+ visitors will be able to take pictures of the Nuwemaru Street photozone and upload it on Visit Jeju website.
— TJP (@thejiminpost) January 12, 2022
INFO • Shin Ae Bock, Nuwemaru Merchant Committee’s chairman, appeared on JIBS SBS’ "Focus in Jeju" to discuss Jimin’s visit impact on small businesses.
— TJP (@thejiminpost) January 7, 2022
She stated, “We are really grateful […] It was a quiet street before but more people are visiting.” pic.twitter.com/Yf5hlARCBw
She also revealed though some photozones are now gone, they are keeping Jimin's photozone and will reorganize BTS promotion to keep intact Jimin's footsteps.
— TJP (@thejiminpost) January 7, 2022
The promotion will last until the end of this new year.
Other print media outlets like YONHAP NEWS and YAHOO NEWS, among others, have also made various publications on Jimin's impact on Jeju. Here are some of them.
"YONHAP News Agency" published an article about Jimin's great effect and attraction on his visit to Jeju Island. Thus encouraging tourism on the island. Jeju tourism organization will host an event that will consist of fans taking photos of themselves at the places Jimin visited pic.twitter.com/kBLUXtBmn6
— 지민₁₃ 𝑺𝑻𝑨𝑵 🌙 ( INDEFINITE REST ) (@BusanKing_13) January 13, 2022
[韓流]BTSジミンが訪れた済州島の観光地が脚光 地元から「... https://t.co/D8pcWNRZq6 pic.twitter.com/03vkC3PfQn
— K_POP_NEWS (@K_POP_NEWS) January 13, 2022
YahooNewsTopics [Korean wave] The tourist spots on Jeju Island visited by BTS Jimin are in the limelight.#Yahooニュースhttps://t.co/HjwM8U6RZO
— Jimin Kenya (@pjmsupport_ke) January 14, 2022
YahooNewsTopics | BTS' JIMIN that turns the world over, the power of the amazing core#Happy9YearsWithJimin
— Jimin Kenya (@pjmsupport_ke) January 11, 2022
FOREVER WITH JIMIN#Yahooニュースhttps://t.co/om3vOY4rDb
YahooNewsTopics | Jeju Tourism Corporation takes a commemorative photo at a tourist spot visited by BTS Jimin
— Jimin Kenya (@pjmsupport_ke) January 11, 2022
FOREVER WITH JIMIN#Happy9YearsWithJimin#방탄소년단지민 #JIMIN #지민 #PARKJIMIN #방탄지민 #ジミン #Yahooニュースhttps://t.co/oLQjNk2F38
@livedoornews Great BTS effect! A single photo posted on JIMIN's SNS explodes the popularity of Korean resorts, making them the hottest tourist destinations in the world.
— Jimin Kenya (@pjmsupport_ke) January 12, 2022
FOREVER WITH JIMIN#Happy9YearsWithJiminhttps://t.co/ZM4bCRpnfd
@sports_seoul_jp Great BTS effect! A single photo posted on JIMIN's SNS explodes the popularity of Korean resorts, making them the hottest tourist destinations in the world.#방탄소년단지민 #JIMIN #지민 #PARKJIMIN #방탄지민 #ジミン https://t.co/q1mL1AAIhq
— Jimin Kenya (@pjmsupport_ke) January 10, 2022
【済州聯合ニュース】世界的人気を誇る韓国のグループ、ＢＴＳ（防弾少年団）のＪＩＭＩＮ（ジミン）さんが訪れた韓国南部・済州島の観光スポットがファンの間で脚光を浴びている。 https://t.co/pKJKWidJxZ
— wowKorea：韓流ドラマK-POP (@wow_ko) January 13, 2022
［韓流］ＢＴＳジミンが訪れた済州島の観光地が脚光 地元から「ありがたい」の声 https://t.co/1RaBa6tXAM
— yonhapnews (@yonhapjp) January 13, 2022
Jeju lanza un evento para promover las atracciones turísticas visitadas por Jimin de BTS https://t.co/B49FjP82t2
— Yonhap News Agency (@YonhapES) January 11, 2022
［韓流］ＢＴＳジミンが訪れた済州島の観光地が脚光 地元から｢ありがたい｣の声 https://t.co/nAZS0fdT2M
— 韓流ツイッター (@kor_celebrities) January 13, 2022
#BTS（#防弾少年団）#ジミン が訪ねた済州島ヌウェマル通り…フォトゾーン認証イベント開催 #JIMIN https://t.co/nLZ3dIgzIy
— Korepoコレポ (@Kkorepo) January 11, 2022
BTS ジミンの影響力はやはり絶大！ 韓国のとある場所が一瞬で観光スポットに大変身・・・街の活性化になったと関係者たちは感激✈️😭✨ #BTS #방탄소년단 #지민 #ジミン
— KPOP monster (@KPOPmonsterJP) January 12, 2022
🌟詳しくはコチラ↓↓↓
https://t.co/5yMdbCrnm8
BTS: Turismo em cidade da Coreia do Sul aumenta após fotos de Jimin https://t.co/K7Fj78BRRX
— POPline 🎧 (@POPline) January 13, 2022
There has been much attention to his visit and the impact it has created due to his influence and brand king status. Jimin has been the #1 idol in brand reputation ranking for individual boy group members for 35 consecutive months and 37 months overall as of November 2021. As such, it is expected that anything associated with him gains much interest from fans and from the media.
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
SEE ALSO: BTS unveils exclusive Spotify "Merry Go Round" music video ahead of record-breaking world tour
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