
On February 23, Mcdonald's Korea launched a new campaign in a collaboration with BT21. It is available only in Korea and has BT21 characters as the special collection figurines.


RJ is known as the best-selling character among the BT21 characters. It was created by Jin, who is a big fan of the fluffy alpaca himself. Anything that has RJ on it in the Line Friends collections gets sold out the fastest. As for the original RJ plushie, it's almost impossible to get. Line Friends even raised the price for RJ sometimes or does special restocks just for this specific toy. The character even had his own solo campaigns with food brands.
#RJArticle ?😆
— jin (@seokjinyeogiya) July 7, 2021
Dancing King Ryan, advertising model RJ... Kakao Line Friends, now an influencer!
Line Friends BT21's #RJ was also recently selected as a hot dog advertisement model. In less than two weeks after the 5-minute 'mukbang' video was released, it surpassed 1M views pic.twitter.com/9xIkoIIKUo

RJ can be seen in various shows, dramas, and even movies as it became an easily recognizable and popular mascot.
Our lucky charm pic.twitter.com/RWrkfxaBUl
— CHEF ✨ (@ArnoldPoernomo) September 28, 2020
So, the RJ figurine started getting sold out in many cities around the country on the very first day of the Mcdonald's x BT21 campaign! Many fans have been complaining about the inability to get the RJ toy due to it being sold out in every single Mcdonald's in their hometowns.
맥도날드 X BT21
— 투마이문🌙 ᴛʜᴇ ᴀsᴛʀᴏɴᴀᴜᴛ (@jinwoozoo) February 23, 2023
넘 귀엽자나...😭😭😭#TheAstronaut #JIN #방탄소년단진 @BTS_twt pic.twitter.com/cgDx0sUVjS
RJ continues his habit of being Sold Out. He is in high demand as usual and people are saying it got sold out at many locations of McDonald’s Korea
— Seokjinism - THE ASTRONAUT JIN 🧑🚀 (@seokjinism1) February 23, 2023
Seokjin created such a powerful character. He can sing, he can make fur, a brand ambassador & now he is increasing McDonald's sales pic.twitter.com/qA6qzdbVeg
🐹My hometown McDonald's bt21 RJ is sold out now.#Jin #TheAstronaut #방탄소년단진 #맥도날드착륙
— star_jin (@nightstar1201) February 23, 2023
RJ soldout king pic.twitter.com/PtXWSNK66g

I want this RJ mcdo 😭
— Lei⁷ | THE ASTRONAUT by JIN 👨🚀 (@Lei_Cerna) February 23, 2023
Even in 'pasabuy' RJ is sold out 😭 pic.twitter.com/bUNPKSBN6L
IT character RJ is selling out as usual, its new McDonald's collab version is sold out in multiple locations, Korea!!🥰🔥
— JIN UPDATES || 👩🚀 D - 470 (@seokjin_updates) February 23, 2023
RJ and Wootteo are both extremely powerful characters, and we are incredibly proud of "Brand power" genius seokjin 👏👏👏#방탄소년단진 #Jin @BTS_twt pic.twitter.com/rrK6LZ8GuG

International fans also wanted to get their Mcdonald's figurines, but RJ quickly got sold out, even among the resellers!
RJ is already sold out on many korean mcdonalds physical stores and always the first one to sold out even on many other countries' group orders 😭 #BT21xMcdonalds pic.twitter.com/NCxuo0NsRI
— jin fan account (@jinakgay) February 24, 2023
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