Jimin has been termed the king of brand reputation in South Korea for dominating this ranking over the past 3 years. He is the first and only idol to rank at #1 in brand reputation ranking for individual boy group members for 35 consecutive months (as of Nov. 2022) and 46 months overall (as of Feb. 2023). He is also the first and only idol to rank #1 in brand reputation for Top 100 Idols (Male and Female combined) for 22 months overall as of the latest ranking released in Jan. 2023.
Notably, brand reputation is a measure of the general public's perception of an idol based on various indexes, and it helps to determine the marketability of an idol in the South Korean market. It also influences various factors, such as brand endorsement deals. As such, idols who rank high on this ranking have a higher likelihood of landing brand ambassadorship deals with top corporations, and this is exactly what Jimin has demonstrated since he started solo activities.
Jimin ranks #2 in Brand Reputation Rankings for Individual Boy Group members for February 2023 🎊🎊
— JIMIN DATA (@PJM_data) February 17, 2023
He remains as the First and Only idol to top this ranking for 35 consecutive months and 46 months overall!
Congratulations Jimin!! 👏 pic.twitter.com/i1apGGK5w4
Jimin has ranked #1 in Brand Reputation Rankings for Top 100 Idols (Male & Female) for January 2023
— JIMIN DATA (@PJM_data) January 23, 2023
He extends his own record as the first and only idol to ever rank #1 for 22 months overall!!👏
Congratulations Jimin!#우리지민또1위했네#JIMIN #지민 @BTS_twt pic.twitter.com/UtfvwRaonh
It has been just over a month since Jimin was named the latest addition to French luxury fashion brand Dior's Global Ambassadors, making him the First Asian Male to ever hold such a position in this giant corporation in the luxury fashion world, and the first BTS member to land a luxury fashion brand deal [read here].
Now, Jimin has landed yet another brand ambassadorship deal with another luxury brand. On Mar. 2, the New York-based designer/luxury jewelry company Tiffany & Co. named him as the newest Global House Ambassador through social media and on the company's website. He is now the only BTS member with two brand deals, and both are luxury brands.
Introducing our newest House ambassador, Jimin of BTS. The 21st century pop icon wears #TiffanyLock. #TiffanyAndCo #BTS #Jimin pic.twitter.com/VGxRMsOBR6
— Tiffany & Co. (@TiffanyAndCo) March 2, 2023
.@bts_bighit vocalist Jimin is @Tiffanyandco’s latest brand ambassador. https://t.co/amV68lDUFn pic.twitter.com/eDwDffhC9u
— WWD (@wwd) March
Fashion Bible Women's Wear Daily has announced Jimin has been signed as Tiffany & Co Brand Ambassador!
— JIMIN DATA (@PJM_data) March 2, 2023
Congratulations Jimin 🥳
TIFFANY BRAND AMBASSADOR JIMIN pic.twitter.com/sCyykfOtqK
In the announcement posts, Jimin was seen wearing 3 bracelet pieces from the brand's Lock Collection, costing $10,000, $14,000, and $34,000, respectively.
These high price tags on the items are a reflection of the high value of the brand. In fact, numerous industry reports have ranked the company as the #1 brand in the luxury jewelry market segment [refer here , here, and here for the different reports].
The bracelets Jimin wore are from Tiffany's Lock collection with each costing $10,000, $14,000, and $34,000 respectively. pic.twitter.com/1HUHPtjTbD
— its sam⁷ minmarch ᶠᴬᶜᴱ ᴼⁿ ᵀʰᵉ ˢᵗʳᵉᵉᵗ •ᴗ• (@AtKooki3) March 2, 2023
Jimin will always be on top pic.twitter.com/hUdXfLUpOV
— 🪞 Set Me Free 17/3 (@ksmkyall) March 2, 2023
This piece of news and the weight it carries in terms of the acknowledgment of Jimin's impact by such a top company, absolutely exhilarated fans who were extremely proud of him.
Their excitement was too hard to contain, so much so that the announcement Tweet by the brand reached 100k likes in just an hour and 14 minutes, which also made it the most liked and retweeted tweet ever on the brand's Twitter page! This is the same thing that happened with Dior's announcement posts both on Twitter and Instagram as well. The tweet by WWD about the partnership is also ranking among the world's most popular tweets having surpassed 100k likes in just a few hours as well.
Jimin's phenomenal impact is undeniable, as seen from these incidents.
It took this tweet by @TiffanyAndCo exactly 1 hour and 14 minutes to reach 100,000 likes on Twitter. https://t.co/5276mHe0tb
— World Top Tweets (@WorldTopTweets) March 2, 2023
More popular tweets by this account: https://t.co/9WMBe4c1TB
The @TiffanyandCo tweet announcing Jimin as their new Global House Ambassador is now their most liked post EVER on Tiffany & Co's Official Twitter account! 👏🔥
— JIMIN DATA (@PJM_data) March 2, 2023
Just as with @Dior, in the blink of an eye! 😂#JIMINxTIFFANY#JiminXTiffanyAndCo pic.twitter.com/vlt6fM4JRG
Fashion Bible WWD reported on Jimin's announcement as Tiffany & Co Global Ambassador becoming the MOST LIKED tweet on Tiffany’s account EVER! 🔥
— JIMIN DATA (@PJM_data) March 4, 2023
"it was Tiffany & Co.’s most-liked tweet of all time with 317K likes. To compare, Nike collab received 28K likes, Blackpink Rosé’s… https://t.co/kH1HEJmpIE pic.twitter.com/Hqt2uOTXqe
It took this tweet by @wwd exactly 7 hours and 21 minutes to reach 100,000 likes on Twitter. https://t.co/qfSI5YyDtk
— World Top Tweets (@WorldTopTweets) March 2, 2023
More popular tweets by this account: https://t.co/EvEZxjmPel
According to a press release by Tiffany & Co., Jimin is known for his unique style and worldwide influence, which made him the perfect ambassador for the brand. His role as a Global House Ambassador will see him attend company events and participate in campaign ads, among other activities.
On his side, Jimin said that "it is a great honor to partner with Tiffany and embody the values of a brand that has the passion for design, innovation and artistry."
From the press release,
— JIMIN DATA (@PJM_data) March 2, 2023
"Tiffany & Co. welcomes Jimin of 21st-century pop icons BTS as its newest GLOBAL House ambassador. Known for his unique style and worldwide influence, Jimin is the perfect ambassador for the luxury jeweler" 🤯🤯#JIMINxTIFFANY#JiminXTiffanyAndCo pic.twitter.com/cgNaLmDdBI
According to Women’s Wear Daily, Jimin said a statement about his Tiffany Contract:
— Jimin Global 🌍 (@JiminGlobal) March 2, 2023
“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry.”
TIFFANY BRAND AMBASSADOR JIMIN#JIMINxTIFFANYANDCO pic.twitter.com/AABDmAmffM
Tiffany & Co. only follows 19 accounts on Instagram, one of which is now Jimin's individual account. Of note is that the only individuals that the brand follows are Global ambassadors of the brand.
Tiffany & Co. follow only 19 people on Instagram, and one of them is JIMIN! 🤯
— JIMIN DATA (@PJM_data) March 2, 2023
Tiffany announced ambassador Jimin on Instagram! ❣
"Introducing our newest House ambassador, Jimin of BTS. The 21st century pop icon wears #TiffanyLock"
Please Engage!
🔗 https://t.co/Qqd3VV06LZ pic.twitter.com/rqbXqyYMOa
Here are some reactions from excited fans full of pride for their idol, as well as from non-fans on Twitter and on the Korean online community platform! All in all, there was a common consensus that Jimin was indeed perfect for such a high-value brand!
[TRENDING] a post about Tiffany & Co. announcing Park Jimin as their new global house ambassador under TheQoo's HOT category
— daily jimin | FACE 24/03 (@pjmfilmz) March 3, 2023
K-netizens are ecstatic at this collaboration citing this as perfect match especially since Jimin is known for his love for accessories pic.twitter.com/KT89nSywGX
PARK JIMIN is the FIRST and ONLY member of BTS to become an ambassador for two luxury brands Dior and Tiffany & Co. ! ❤️🔥 pic.twitter.com/LDmtZhY3kV
— The Jimin Hub | FACE BY JIMIN (@TheJiminHub) March 2, 2023
ONLY THE BEST FOR JIMIN ♡ pic.twitter.com/8xAkrsoXFO
— Anna⁷🪞SET ME FREE 3/17 (@authenticjmn) March 2, 2023
PARK JIMIN as tiffany and co ambassador OH MY GOD pic.twitter.com/Lyhgo499jS
— prod jm - FACE by JIMIN🪞 (@jmnpromise) March 2, 2023
“Celebrated around the world for his instantly recognizable vocals, impressive dance skills and commanding stage presence, Jimin’s creative journey is evolving” exactly pic.twitter.com/GXt4opZ9ng
— set me free 3/17 🪞 (@jmadoreu) March 2, 2023
YALL DO REALIZE THAT JIMIN IS NOW THE BRAND EMBASSADOR OF TWO OF THE BIGGEST LUXURY BRANDS EVER . They r both on top of the list
— Ju¹³🌙VIBE (@jiminbyheart) March 2, 2023
biggest french fashion house and biggest luxury jewelry brand idk its giving DEMAND pic.twitter.com/ODa5QSi6Cx
— tiffiormin | set me free 3/17🪞 (@jiminmoney) March 2, 2023
jimin is the global house ambassador btw pic.twitter.com/EY6CFfgQUJ
— ⁷ |SLOW| (@rpseuphoria) March 2, 2023
Jewelleries has always been Jimin's thing, from his dangling earrings, long necklaces and his 20 rings he covers his hands in he's always had love for it to the point he even created earrings for his merch
— 𝐒.💗 face is coming🪞¹³ (@marvellyjimin) March 2, 2023
It's so him to sign with the biggest jewelry brand 😭🔥 #JiminxTiffany pic.twitter.com/vDNYDuFaVl
in 3 months jimin has become a global ambassador for dior, a brand ambassador for tiffany & co., attended PFW, released a collab song with one of his idols, covered many magazines including W and ELLE, and his first solo album FACE is coming out soon.. the it boy is IT BOYING pic.twitter.com/nGgvHhRCHJ
— FACE 🪞 (@jmfolder) March 2, 2023
NO BC THE BRAND HAVE NEVER WELCOMED OR DESCRIBED THEIR OTHER AMBASSADORS LIKE THIS???? (not even in press releases nor social media posts) THEY FREAKING LOVE HIM OMGGJDZ pic.twitter.com/MQGaqxt4do
— veee FACE ON THE STREET⁷🪞 (@doolsetvmin) March 2, 2023
Can say what an expensive man he is ! 🥹🔥
— sashy¹³✿ face🪞| #SetMeFree_Pt2 March 17 (@_AngelBabyJ_) March 2, 2023
Jimin is breaking this whole fashion industry! I’m so proud of him ❤️ #JiminXTiffanyAndCo
TIFFANY BRAND AMBASSADOR JIMIN#JIMIN #BTSJIMIN #지민
Wasn't he the one named the brand ambassador for Dior just the other day? Damn ,this boy been bagging big cause I keep seeing him onto something every other week https://t.co/76TohbEQmA
— Raya⚔️ (@Rayaevs) March 2, 2023
💎 this latest partnership btw #JIMIN + LVMH is incredible. it further solidifies his standing in the fashion community and reinforces his style acumen on a global scale 💎 https://t.co/I3jDRYam6I
— edward barsamian (@edwardbarsamian) March 2, 2023
Fans' excitement over this news prompted a high volume of tweets discussing the occurrence, which saw social media set ablaze with numerous trending tags.
Tiffany trended at #1 Worldwide immediately after the announcement posts were made. Numerous other hashtags and keywords also entered Twitter trends, showing how much attention the news was getting, all thanks to Jimin and his impact!
Jimin's Twitter Trends | Worldwide 🌎
— JIMIN DATA (@PJM_data) March 2, 2023
"Tiffany" is currently trending #1 Worldwide & #5 in the US with the news of Jimin being announced as Tiffany & Co Global House Ambassador!
Also trending:
▪TIFFANY BRAND AMBASSADOR JIMIN
▪Congratulations Jimin
▪Dior
▪JiminXTiffanyAndCo pic.twitter.com/UTbf2YYxBc
Jimin's Twitter Trends | Worldwide 🌎
— JIMIN DATA (@PJM_data) March 2, 2023
"Tiffany" is currently trending #1 Worldwide & #5 in the US with the news of Jimin being announced as Tiffany & Co Global House Ambassador!
Also trending:
▪TIFFANY BRAND AMBASSADOR JIMIN
▪Congratulations Jimin
▪Dior
▪JiminXTiffanyAndCo pic.twitter.com/UTbf2YYxBc
The news has already spread far and wide, with numerous fashion magazines posting about it, including Elle, Vogue, GQ, Haper's Bazaar, and L'Officiel to mention a few.
🔗 https://t.co/t0lMv0XQ3r
— JIMIN DATA (@PJM_data) March 2, 2023
🔗 https://t.co/bQ7TcdFDiD
🔗 https://t.co/cZJ0wJZw9y
🔗 https://t.co/R3C3jonJVZ pic.twitter.com/moOQVAAYyL
Official Instagram accounts of renowned fashion publications, Vogue, L’Officiel Hommes and Elle from Japan, Hongkong, Philippines, Malaysia, Thailand and Singapore have shared the good news of JIMIN being the newest House Ambassador for Tiffany and Co. 💎 #JIMINxTIFFANYAndCo pic.twitter.com/wcIM5bIdjF
— Jimin Global 🌍 (@JiminGlobal) March 2, 2023
it's neverending😂 everyone wants a piece of jimin and we're seated for it pic.twitter.com/ZEUaayBBHJ
— bean🪞 | FACE BY JIMIN 3/24 (@JMFACEAOTY) March 4, 2023
Fans are looking forward to more beautiful news like this as they prepare for Jimin's solo debut album to be released on Mar 24, with the pre-release track set for release on Mar 17.
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
SEE ALSO: BTS unveils exclusive Spotify "Merry Go Round" music video ahead of record-breaking world tour
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