Jin's Midas Touch: Ottogi selected as a representative leading Brand in Korea with Skyrocketing Sales

On March 29, Korean food manufacturer Ottogi was recently named one of the Korea Representative Brands by the BRANDSTARS Selection Committee. Ottogi has been one of the main K-food-providing brands in Asia for many years. This kind of recognition also comes after Ottogi's remarkable success in the past year.

The BRANDSTARS Selection Committee hosted the 5th 2023 Korea Representative Brand and selected Korea’s best brands by industry.

BTS was selected in the entertainment category for the 5th consecutive year.@BTS_twt remains the only Korean Singer to be selected. pic.twitter.com/Y0AA1M4LUD

— Wandering Shadow (@shadow_twts) March 29, 2023

+ Time because of Seokjin's impact as their model k-media is constantly praising Seokjin and nicknaming him a "global superpower" and "next generation cf king" because of his influence

Along with Ottogi's model, he is the model of Samsung's mobile phones particularly the z-flip. pic.twitter.com/MJr93MBBFA

— JIN UPDATES || 👩‍🚀 D - 439 (@seokjin_updates) March 29, 2023

Last week, it was reported that Ottogi's Share of Overseas Sales crossed 10% of its overall sales for the first time in history. A lot of Ottogi's past year's success can be attributed to the influence of Jin, who was selected as the company's model. Jin's involvement has propelled Ottogi to new heights, with his star power driving up sales and boosting the company's brand value. K-media constantly calls Jin the 'Next Generation CF King.'

Like Jin's music, Ottogi also breaking records after his selection as model.

First Ottogi surpassed 3 trillion won for the first time due to increased sales of Jin Ramen and now Ottogi's Share of Overseas Sales Surpasses 10% for the 1st time in History pic.twitter.com/R0uhS69iF0…

— Seokjinism - THE ASTRONAUT JIN 🧑‍🚀 (@seokjinism1) March 22, 2023

Samsung and BTS were also named as the best representative brands in their respective categories, with Jin's influence likely playing a role in their success as well. For example, in South Korea, Jin is widely known under the nickname of 'Human Samsung' due to demonstrating outstanding visuals in its advertising content.

"Human Samsung Jin" BTS Jin, high-quality visual that is unattainable. Unrivaled aura.

As Samsung Model, Jin showed excellent advertising performance with unrealistic beauty and sophisticated unique aura to the extent that he was called Human Samsung https://t.co/0eV4xaOvsN pic.twitter.com/al0z0PIlKi

— Seokjinism - THE ASTRONAUT JIN 🧑‍🚀 (@seokjinism1) February 11, 2023

In the last year, Ottogi's revenue has increased by at least 15%, despite the struggles faced by the rest of the industry. The company's sales and popularity have skyrocketed in the overseas market, largely thanks to the commercial endorsement by Jin. At the beginning of 2023, Ottogi has managed to join the 'trillion won club' (2.43 Billion USD) and was recognized as a global brand by Korean economic media. The company was founded back in 1959 but has managed to surpass the recording amount of sales only after just a couple of months of collaborating with Jin.

2/27/23K PoliEcon News

"According to a corporate disclosure released on the 27th, Ottogi recorded 3.18Tril won in revenue n 185.7 bil won in operating income last yr, an increase of 16.2% n 11.5% respectively +#Jin #방탄소년단진 pic.twitter.com/v74svp8FKY

— 🔑🗝Jiniya지니야_TheAstronaut👩‍🚀 (@Jiniya1204) March 27, 2023

The success of Ottogi's marketing strategy is due in large part to the involvement of Jin as the company's representative face. Jin's clean and sophisticated visuals, perfect reputation, and warm personality have garnered him an enormous following both domestically and internationally. His influence has played a vital role in driving sales of Ottogi's Jin Ramen and related products, which constantly sell out across markets. In fact, Jin Ramen has become the most popular product on Ottogi's website.

+who is widely loved worldwide thanks to his clean and sophisticated image, they plan to boost their brand value at home and abroad to the next level."😇🥰😍

Ottogi~ Jin Ramen🎶🎵

Link: https://t.co/e6VWzSzeyZ#TheAstronaut #JIN #방탄소년단진 @bts_twt

— 🔑🗝Jiniya지니야_TheAstronaut👩‍🚀 (@Jiniya1204) December 27, 2022

Jin's collaboration with Nexon in the summer of last year proved to be a highly successful move for the company as well. As a result of Jin's involvement, the sales for MapleStory increased by a remarkable 47% in the third quarter of the year. In addition to driving up sales, Jin also participated in many popular events for the game. His involvement helped to boost engagement and interest among fans, further cementing his status as a powerful influencer and brand ambassador.

Nexon is likely to re-enter 3trillion won Club. Laughing loud Q3
MapleStory recorded highest performance in Q3, with sales growing 47% year-on-year.
BTS Jin joined Maple Story planning team as daily intern, reflects Jin's ideas to game in Chuseok update.#TheAstronaut #jin pic.twitter.com/XAfyR4l1q3

— star_jin (@nightstar1201) November 9, 2022

Right now, Jin's 'Jin Ramen' advertisements can be seen everywhere around Korea; it's basically impossible to escape his face! Ottogi keeps making headlines due to its remarkable success amidst a global economic recession.

Jin ramen😭😭 i miss seokjin so bad #GDAinBKK pic.twitter.com/vBfyrActx5

— 키라님 (@jiminandme) January 7, 2023

It's clear that Jin's power as a brand ambassador is unparalleled, as he continues to drive success in multiple industries and categories. In fact, Ottogi has been wanting to collaborate with Jin ever since 2017! Before Jin, 'Jin Ramen' was being represented only by the most respected personalities in South Korea like famous chefs, olympic champions, A-list actors.

[NEWS] According to K-Media, since Kim Seokjin #JIN was chosen as the JIN RAMEN advertising model, more and more consumers are looking and asking for JIN RAMEN. https://t.co/WBx112O72S pic.twitter.com/iohOzXRObl

— JIN PRINT — THE ASTRONAUT⁵¹ 🧑‍🚀 (@theJINPRlNT) November 20, 2022

with Seokjin as brand ambassador of Jin ramen,ottogi reached trillion won club,top in purchase experience,soaring overseas sales. Jin selected as model of the essential food a product for the masses,matching in sincere vision.a real impact evident everywhere #방탄소년단진 pic.twitter.com/vXtjPr6Mwj

— 🌙♡ The Astronaut Seokjin🎀 D-439 (@abyss_dandelion) March 30, 2023

The company plans to continue boosting its brand value at home and abroad, and with Jin's star power behind them, there is no doubt that Ottogi will continue to thrive.