As the Founder and Creative Director, Jessica Jung has worked hard for her brand Blanc & Eclare. She has worked diligently to make her brand as successful as it is now, from launching new collections to expanding her brand by opening new stores. Yesterday Jessica visited the newly opened Blanc & Eclare store in Beijing.
The store in Beijing is the 4th store she has opened in China. The store is located in Chaoyang Joy City Mall. Chaoyang is the largest and the most populous district in Beijing and a very competitive place for business. Jessica opening her store there is nothing short of a fantastic feat. A reputable news source, Beijing Business Daily, even posted about her launching her store.
Fans trended a hashtag on Weibo about her store opening, which surpassed 200 Million readers. Fans even posted pictures of their favorite Chinese celebrities wearing the brand. Artists such as Zheng Ke Ni, Sitar Tan Wei Wei, Zhang Li, and Qinniu Zhengwei were among the many celebrities who wore Blanc & Eclare.
Rumors of Jessica visiting her store in Beijing on April 22nd circulated on Weibo a few days ago. Despite no official confirmation, the store was crowded with fans on the day. Aside from fans, many reporters had shown up as well.
Fans waited for Jessica's arrival and were not disappointed as she soon showed up.
Fans were shocked by Jessica's visuals. Dressed in a White Suit from Blanc & Eclare, Jessica looked stunning. Fans were astounded by how pretty she looked in real life and took to Weibo to fawn about her.
Jessica greeted the fans present at the event warmly. She took her time to meet them and even signed posters for all of them.
She was interviewed as well, where she revealed that she has been working on the new collection since last year while she was busy filming for 'Sisters Who Make Waves.' Despite her busy schedule, she worked hard and launched the new Collection for Blanc & Eclare.
As Blanc & Eclare continues to grow under Jessica's care, what are your thoughts on the brand's recent success?
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