Superstar Kim Taehyung, aka V of BTS, is showcasing his massive influence as a global fashion icon through his latest luxury fashion brand partnership.
On July 19, Taehyung was announced as Cartier’s newest global brand ambassador and became the new face of the "Panthère de Cartier" campaign.
The Maison is very pleased to announce the pop icon V of @bts_bighit as the newest Cartier ambassador, wearing the Panthère de Cartier collection. #PanthèredeCartier pic.twitter.com/c2DXoJPWXm
— Cartier (@Cartier) July 19, 2023
Cartier has tapped K-pop superstar Kim Taehyung – aka V, from BTS – as its newest global brand ambassador. https://t.co/SHcCCNnnmX
— WWD (@wwd) July 19, 2023
Cartier praised Taehyung as "one of the most talented individuals of our time," who embodies an image that fits Cartier's jewelry creations perfectly.
Arnaud Carrez, Senior Vice President & Chief Marketing Officer of Cartier, also explained their choice of working with Taehyung.
"When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character, a personality whose choices are guided by creativity as a dancer, musician, or art lover, with a style and elegance that belong only to him." - Arnaud Carrez
🗨️💎 Cartier Vice President and Chief Marketing Officer Arnaud Carrez expresses the motivation behind choosing V / Kim Taehyung as face of Panthère de Cartier campaign! 🐯✨#TaehyungxCartier#BTSV #방탄소년단뷔 #뷔 #태형
— SK POP (@SKPopCulture) July 19, 2023
CARTIER BRAND AMBASSADOR TAEHYUNG pic.twitter.com/sGJ6jwVuOO
After the news of Taehyung becoming the global brand ambassador for Cartier spread, the brand's website experienced a momentary crash due to a sudden surge in traffic.
Within a few minutes, the Cartier necklace ($26.7K) which Taehyung of BTS wore was sold out on the brand site.
— About Music (@AboutMusicYT) July 19, 2023
- The official site also went under maintenance following the announcement. pic.twitter.com/hPhwbzOIqx
Several media outlets, including the global fashion magazine "Highsnobiety," reported that fans rushed to online retailers as soon as they heard the news to purchase Cartier jewelry.
A necklace from the "Panthère de Cartier" collection priced at $26,700, sold out immediately on Cartier's global online retailers in countries, including France and the UK.
💎🔥 #CARTIER site crashed and Panthère de Cartier Jewellery worth over US $26K SOLD OUT within minutes of #BTSV / Kim Taehyung being announced as the Brand Ambassador for @Cartier!#TaehyungxCartier
— SK POP (@SKPopCulture) July 19, 2023
🔥🐯 SOLD OUT
📿 Cartier Panther Necklace Yellow Gold US $26.7K
💍 Panthère de… pic.twitter.com/lYMZkN4EJM
#Cartier’s smoking hot pics of their new global brand ambassador #V go viral, causing the world's most famous jeweller's website to crash after a $26,700 USD Panther necklace is sold out within minutes! 👏 📸🐯💥🌎💥🌐✨👑💜
— World Music Awards (@WORLDMUSICAWARD) July 19, 2023
🔗https://t.co/fUyHznfKc0 pic.twitter.com/k1EQXcmAD0
#BTSV aka #KimTaehyung crashes #Cartier website after becoming new global ambassador, sells Rs 22 lakh necklace
— DNA (@dna) July 20, 2023
https://t.co/pPAYDvu344
Enthusiastic fans who didn't wish to wait for the shipping period headed straight to Cartier stores to buy jewelry, certifying Taehyung's influence on social media.
Hello beautiful, welcome home !!@Cartier
— 🐯🐻Tae Crew 🥰🥰❤️❤️ (@kunentae69) July 20, 2023
Kim Taehyung this is all because of you.. I am not a jewelry person, but I bought this bcoz of u.#TAEHYUNGxCartier pic.twitter.com/avZVD8uhvl
I couldn’t wait until the weekend so I went and got something today to show support for our new @Cartier ambassador.
— Taehyung953012 (@yogiBTSV) July 20, 2023
TaehyungxCartier pic.twitter.com/ANcOfAnzio
It has arrived
— Mint Yoongi (@PeachesMinty) July 21, 2023
The signature required had me rolling #TAEHYUNGxCartier pic.twitter.com/bVLAmmhefL
Gosh! Saw this on Weibo.
— ᵗʰᵛTaeCrew-1/million ² (@GodsFav1230) July 19, 2023
“Congratulations to my Tae on becoming Cartier brand ambassador! A quick quick support was done!” pic.twitter.com/hZrglf0Tg5
Wow, they don't mess around #Cartier #TaehyungxCartier pic.twitter.com/bYEDbYVoXW
— ARMY_21𐤀 (@ARMY21_55) July 20, 2023
Causing luxury brand websites to crash is nothing new for Taehyung. In March, after he was announced as CELINE's global ambassador through ELLE Korea, the website experienced downtime due to the sudden surge in traffic.
[UCC] #BTS's #V (Kim Taehyung) causes the CELINE website to crash after his breathtaking covers for ELLE Korea's April issue were revealed https://t.co/VcssxHZUcV
— allkpop (@allkpop) March 16, 2023
Recently, Brand Finance, a leading brand valuation and strategy consulting firm in the UK, reported that CELINE experienced a 51% surge in growth after appointing Taehyung as their new ambassador, indicating high expectations for his success as a Cartier ambassador.
[UCC] The Legacy Makers 100 List: #BTS Debuts as the Only Singer while CELINE Ranks as the Highest Luxury Clothing Brand https://t.co/rFKwUHNJOd
— allkpop (@allkpop) June 25, 2023
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
SEE ALSO: BTS unveils exclusive Spotify "Merry Go Round" music video ahead of record-breaking world tour
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