Time and again, Jimin's power in the global fashion industry is exhibited in the various admirable feats seen over the years, and it is especially evident in the luxury fashion business [read more here]. This past week has demonstrated his impact in this much coveted multi-trillion dollar industry even more vividly, solidifying his status as a global fashion icon whose influence speaks for itself.
Jimin has recently been announced as the face of Tiffany & Co.'s Fall collection campaign as well as Dior's Spring 2024 collection campaign. This would be the second campaign that Jimin spearheads for Tiffany & Co., and the first for Dior since he was named global ambassador for both luxury brands. Notably, no Asian has ever been the face of a luxury brand's entire clothing collection, Jimin is the first one in history, and he does it with the biggest French luxury fashion brand. Nothing could spell out his power in this industry more than this. Of note is that he is also the first Asian male global ambassador for Dior!
Jimin the face of the spring 2024 Dior Men campaign and Tiffany & co’s face for their upcoming new collection in the fall✨ pic.twitter.com/zqR735Km5s
— jimtober d-3 (@ttejmin) October 9, 2023
The news of his upcoming activity as the face of Dior's Spring 2024 collection was announced via WWD magazine on Oct 9, where Dior's Artistic Men's Director, Kim Jones, had nothing but praises for Jimin and showed much enthusiasm to work with him finally.
In an exclusive interview with the magazine, Mr. Jones said he was lucky to meet Jimin many years ago and that they had always talked about clothing together. He further added, 'I have seen the rise and rise of Jimin. He has an amazing style and character, that is why i wanted to have him for the campaign."
BTS member and Dior global ambassador Jimin is the face of the spring 2024 Dior Men campaign, slated to drop Tuesday. https://t.co/Mzx7KKQqgS
— WWD (@wwd) October 9, 2023
"It is the first for the South Korean singer, dancer and songwriter since he was revealed as global ambassador for the French luxury house in January.
— JIMIN DATA (@PJM_data) October 9, 2023
The spring 2024 images, shot by Alasdair McLellan, see Jimin don outfits from the collection unveiled in June in a “pop-up”…
Full quote from Kim Jones about Jimin:
— JIMIN DATA (@PJM_data) October 9, 2023
DIOR GLOBAL AMBASSADOR JIMIN#JIMINxDIOR pic.twitter.com/4A62x8IBrA
Immediately the news was announced, Jimin took over worldwide X trends with numerous tags, rising to the very top of the worldwide trends list as fans were over the moon to finally experience his highly anticipated first campaign with Dior, while also swooning over his striking visuals and how good he looked in the pieces he wore from the collection. He also topped X trends in South Korea and in the USA.
Jimin's Twitter Trends | WORLDWIDE 🌎#JIMINxDIOR and "DIOR GLOBAL AMBASSADOR JIMIN" are trending #1 and #2 Worldwide as we react with excitement to the news of Jimin's upcoming Dior campaign!
— JIMIN DATA (@PJM_data) October 9, 2023
Also trending:
▪ HE LOOKS SO GOOD
▪ PARK JIMIN pic.twitter.com/S7oLPVaMIA
Jimin Twitter Trends | United States/South Korea 🇺🇸🇰🇷
— JIMIN DATA (@PJM_data) October 9, 2023
Jimin took over the top trends in the US and in South Korea following the news of his new Dior campaign! 🎉
United States 🇺🇸
1. #JIMINxDIOR
4. DIOR GLOBAL AMBASSADOR JIMIN
South Korea 🇰🇷
1. #JIMINxDIOR pic.twitter.com/0Xv0lu93Gi
Just a few days earlier on Oct 5, Jimin had also been announced via Sharp Magazine as the face of an upcoming campaign by Tiffany & Co. for the brand's Fall collection in what the brand is terming as the #TiffanyHighJewelry.
#TiffanyHighJewelry ✨ https://t.co/6KEYobM87k pic.twitter.com/HUABGCrNFl
— FirstSnow JiminData ❄️ (@FJimindata) October 10, 2023
Following these announcements, both brands have sponsored covers in different top magazines in South Korea, with Jimin being the sole model for both magazines, each having 3 different covers. Dior sponsored GQ Korea November issue while Tiffany & Co. sponsored ELLE Korea 31st Anniversary issue (November issue). All covers of both magazines are now available for pre-orders.
Park Jimin will be gracing the cover of ELLE Korea 31st Anniversary issue! 🔥🤩
— JIMIN DATA (@PJM_data) October 10, 2023
"31st Anniversary with JIMIN"
JIMIN X ELLE KOREA#JIMINxELLEKOREA pic.twitter.com/aspkC0o6FZ
Park Jimin will also be gracing the cover of GQ Korea November issue with Dior! 🔥🤩
— JIMIN DATA (@PJM_data) October 10, 2023
"This is so your G Jimim"
JIMIN X GQ KOREA#JIMINxGQKOREA#JIMINxDIOR pic.twitter.com/VcSarh6UD0
"The last word, or act I would like to leave behind would be to bow with gratitude. To bow has multiple meanings. Being happy to meet someone, feeling grateful, saying goodbye, showing consideration for the other person. [...]"
— JIMIN DATA (@PJM_data) October 10, 2023
— Jimin for GQ Korea
JIMIN X GQ… pic.twitter.com/7fw3mJda1N
As always, Jimin modelling is always a sight to behold and his images from these covers from the two magazines sent fans into a frenzy. As expected, he dominated worldwide trends on X with different tags as shown below, with his name amassing over a million mentions in the course of the day!
Jimin's Twitter Trends | WORLDWIDE 🌎
— JIMIN DATA (@PJM_data) October 10, 2023
Jimin is taking over Worldwide trends with multiple (5) keywords! 🔥
#3. #JIMINxELLEKOREA
#7. #JIMINxGQKOREA
#8. #JiminXTiffanyAndCo
#11. Dior
#18. PARK JIMIN
Also trending:
▪︎JIMIN IS COMING pic.twitter.com/9Q56ttq5hK
"JIMIN JIMIN" has amassed 1.05 Million mentions over the past 24 hours 🔥
— JIMIN DATA (@PJM_data) October 10, 2023
JIMIN DOCUMENTARY IS COMING pic.twitter.com/TXBmJ6B0tu
Fans had a light moment discussing the fact that both brands released magazine covers at the same time, as well as scheduling campaigns at the same period.
Dior and Tiffany be fighting over Jimin bc tell me WHY they dropping magazine covers at the same time my GOD
— jimtober d-3 (@ttejmin) October 10, 2023
Dior: jimin face of our new campaign-
— jimtober d-3 (@ttejmin) October 10, 2023
Tiffany & co dropping new magazine covers with Jimin:
pic.twitter.com/oKwdJutYoK
Tiffany and Dior having a who loves Jimin more off cause wdym they're both announcing magazine covers for him at once 😭
— Star || STREAM LIKE CRAZY (@minieskies) October 10, 2023
dior: here's jimin-
— prod jimin (@jmnpromise) October 10, 2023
tiffany & co: YES LET'S TALK ABOUT HIM
I Just woke up and saw dior and Tiffany's Jimin war..😭
— ꜱʟʏᴛʜᴇʀɪɴ ᴊɪᴍɪɴ (@jimin_lil_devil) October 10, 2023
What is this behaviour ditiffany 😭
Thank you so much 💓 To show heaven to my eyes. pic.twitter.com/qg3mzRCULV
Dior and Tiffany ig took our comparisons seriously....both shoving Jimin on our face at same time..
— j.m (@Dancegod_pjm) October 10, 2023
Tiffany and Dior battling it out right now 😭
— 🪽 JIMTOBER 🌙🪞¹³🍒💛 (@letsgokingjimin) October 10, 2023
And Team Jimin is winning 😂#JIMINxELLE#JIMINxTiffanyAndCo
JIMIN FOR ELLE KOREA
JIMIN FOR GQ KOREA#JIMINxGQ pic.twitter.com/WisoQ0TI4v
Dior and Tiffany competing on who gives Jimin the more iconic campaigns 😭 https://t.co/rmmcmEMkba
— Ash 🪞 (@itboyisrn) October 9, 2023
Not Dior and Tiffany fighting for Jimin’s attention dropping their campaigns at the same time 😭😭 pic.twitter.com/yo2GEqdcBt
— 💍JIFFANY* (@bella_pjm13) October 10, 2023
Aside from that, here are some tweets of fans reactions to the incredible pieces of news of the campaigns, as well as reactions from Korean netizens on the online community platform 'the qoo' where they all praised his looks in both campaign images.
Jimin appears in the 'HOT' session of 'theqoo' with 107 comments and more than 10K views, after the release of the 3 covers in which Jimin appears for Dior x Jimin {GQ Korea}. K-netizens have not only fallen in love with Jimin's angelic beauty, pic.twitter.com/AFjmWStgTs
— ¹³✧*。Jimt♡ber ☽ (@pjmpoems13) October 10, 2023
Knetz prasing jimins looks in dior campaign pics and said he looks elegant & classy, like a british prince ♡✨️ pic.twitter.com/JFaJa9VwXk
— #1 HOT100🪞 (@JIMIN__FACE) October 9, 2023
Being handpicked by Kim Jones to be the face of a global campaign cause he actually admired his style and character and having Dior wait YEARS until BTS could actually sign individual deals to snatch him up. Oh to be main character Park Jimin #JIMINxDIOR
— Star || STREAM LIKE CRAZY (@minieskies) October 9, 2023
hold on,,, jimin is the FACE a whole campaign collection for Dior; oh jimin, you will always be famous
— h^^py jimtober (@dailyjimn) October 9, 2023
I need this picture in HD… because what was the reason???? 🫠🫠
— JIMIN_SWITZERLAND (@PJM_SWITZERLAND) October 10, 2023
This is the man about whom poems are written... so desirable, sexy, but with grace. Someone like no other.
JIMIN X GQ KOREA#JIMINxGQKOREA#JIMINxDIOR
DIOR GLOBAL AMBASSADOR JIMIN pic.twitter.com/tkwBw9eP0Q
kim jones just found the saving grace of his designs… he should be thanking his lucky stars everyday that jimin is with the house of dior pic.twitter.com/gGPl3cSBGi
— ᥫ᭡ (@yvesaintbarbie) October 10, 2023
dior and tiffany you bros are very lucky to have god's favourite jimin as ambassador pic.twitter.com/VjHRGG8vrp
— 𝗷𝗶𝗺𝘁𝗼𝗯𝗲𝗿*.✧ (@cutejiminssi) October 9, 2023
We wish him successful and fulfilling campaigns for both brands!
SEE ALSO: BTS’ RM named first-ever global ambassador of the National Museum of Korea
SEE ALSO: BTS unveils exclusive Spotify "Merry Go Round" music video ahead of record-breaking world tour
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