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Cha Eun Woo, Baekhyun, & TWS's Shinyu are the top 3 male K-Pop idols in terms of individual brand value rankings

BY Susan-Han · April 20, 2024

According to the Korea Brand Reputation Research Institute, the top 3 individual male K-Pop idols in terms of brand value rankings for the month of April were ASTRO's Cha Eun Woo, EXO's Baekhyun, and TWS's Shinyu.

From March 20 through April 20, the Institute analyzed big data of 730 currently promoting male K-Pop idols in areas including consumer participation, media activity, communication, and community activity. 

In the month of April, ASTRO member/actor Cha Eun Woo earned 3,125,132 brand value points, coming in at the top spot. Next, EXO member Baekhyun earned 1,690,168 points to come in at 2nd place, while rookie idol Shinyu of TWS came in 3rd place with 1,462,181 points total. 

Here are the top 30 individual male K-Pop idols in terms of brand value rankings for April: ASTRO's Cha Eun Woo, EXO's Baekhyun, TWS's Shinyu, Highlight's Doojoon, Park Ji Hoon, BTS's Jungkook, Super Junior's Kyuhyun, RIIZE's Wonbin, Kang Daniel, BTS's Jimin, Hwang Min Hyun, Highlight's Kikwang, BTS's Jin, BTS's V, Super Junior's Heechul, The Boyz's Juyeon, Seventeen's Mingyu, SHINee's Minho, Kim Jae Hwan, The Boyz's Sunwoo, BTS's j-hope, RIIZE's Sohee, Highlight's Yoseob, NCT's Mark, Seventeen's Jeonghan, RIIZE's Sungchan, BTS's RM, NCT's Doyoung, Seventeen's Wonwoo, and SHINee's Key

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